Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Psychographic Twitter Insights Take Your Brand Beyond Mentions And Retweets | AllTwitter

Psychographic Twitter Insights Take Your Brand Beyond Mentions And Retweets | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it

There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck. But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that. PeekAnalytics “offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform.”...

Jeff Domansky's insight:

How to use Twitter insight to build wider reach and social clout.

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5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner

5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you measuring your social media efforts? Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.

 

In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs....

Jeff Domansky's insight:

Social media measurement: learn about five platforms to help you measure your social media efforts.

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