Public Relations & Social Marketing Insight

There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged....

The success of any local business website hinges on attracting the right type of visitor and allowing them to easily obtain the information they’re looking for to move forward with a purchase. Analytics provide local businesses with the constant supply of data they need to evaluate their approaches and take action to improve their website experiences.

Many businesses rely on Google Analytics and similar offerings for website analytics. Below are the key metrics local businesses should evaluate in order to track the performance of their websites, and inform their strategies and plans for improvement....

Who knew? Happiness levels captured by Tweets rise logarithmically with distance from our average location, say computer scientists studying Twitter sentiment. Happiness levels captured by Tweets rise logarithmically with distance from our average location, say computer scientists studying Twitter sentiment.... The way sociologists and anthropologists study modern society has changed dramatically in recent years. One of the major advances has been the ability to study human behavior by mining the massive databases from technologies such as mobile phones and social media, such as Twitter. These technologies provide a fire hose of near real-time data about people's ideas, location and even their feelings. That's enabled entirely new insight into the way society behaves. Today, Morgan Frank and colleagues at the University of Vermont take this work a step further by analyzing how the sentiments people express over Twitter change as they move further afield....