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There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged....
The success of any local business website hinges on attracting the right type of visitor and allowing them to easily obtain the information they’re looking for to move forward with a purchase. Analytics provide local businesses with the constant supply of data they need to evaluate their approaches and take action to improve their website experiences.
Many businesses rely on Google Analytics and similar offerings for website analytics. Below are the key metrics local businesses should evaluate in order to track the performance of their websites, and inform their strategies and plans for improvement....
Here's a look at the social media metrics that matter most to business.