Public Relations & Social Marketing Insight

Launched in 2010, Kothari’s mobile news app presents articles as scrollable image tiles. In 2012, he debuted an equally elegant web version. Pulse has now surpassed 20 million users.

 

The Headliner

1. Text Equals Stress “When we founded Pulse at Stanford, we would interview classmates as they opened all of their RSS subscriptions. They’d cringe because the first thing they saw was all this text, and an inbox that told them the hundreds of stories they hadn’t read. Suddenly, there’s this struggle just to catch up with what’s going on in the world.”...