Public Relations & Social Marketing Insight

There’s no tool that tells you WHO is searching. But you can infer who’s searching by how they search... You can see from the graphic above that people also search using different strategies – or using different perspectives. I’m sure you’ve tried this when searching for things yourself.

 

Do they include modifiers in their searches (like corporate, small business, commercial)? Are they looking for a wholesaler, indicating that they are a reseller or want to buy in bulk? One of the most important ways to rank in the search engines (Google, Bing, Yahoo) is to specifically create content for pages on your website that use the phrases that your ideal customers use in the search engines....