Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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NUVI Introduces Twitter Group Monitoring To Analyze Any Set Of Twitter Users In Real-Time - AllTwitter

NUVI Introduces Twitter Group Monitoring To Analyze Any Set Of Twitter Users In Real-Time - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - August 18, 2013 1:39 AM

Real-time social analytics and engagement platform NUVI rolled out a set of key new features this week, including a very cool Twitter Group Monitoring function.


Recently used by CNN to track national sentiment in the George Zimmerman trial, NUVI’s visual intelligence platform extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr to dish up actionable insights for digital marketers.


NUVI reports include text explanations and color-coded charts detailing volume, sentiment, influencers, location, and virality of mentions....

Jeff Domansky's insight:

NUVI launches Twitter monitoring to analyze any set of Twitter users in real-time.

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Social Net Advocacy: How Dell weaves social data into business processes | Holtz Communications + Technology

Social Net Advocacy: How Dell weaves social data into business processes | Holtz Communications + Technology | Public Relations & Social Marketing Insight | Scoop.it
From holtz.com - January 10, 2013 12:40 AM

There are companies that talk about becoming a social enterprise. Then there are those that invest in it. Dell’s investment has resulted in multiple patent applications for technologies designed to be used just internally.

 

The tool—Social Net Advocacy (SNA)—was on display last month at Dell World 2012 in Austin....

 

It’s simple to click through layers of data (topics, media providers, authors, and posts) to find out what people are saying about products, components, stages of the customer journey (for both commercial and consumer customers), and business functions. Each category and subcategory includes a breakdown of sentiment—positive, negative and neutral, along with the number of posts devoted to that topic and the change in SNA over the past week....

Jeff Domansky's insight:

Shel Holtz looks at Dell's impressive social media analysis tools...

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4 potential PR uses for Newsle | Arik Hanson

4 potential PR uses for Newsle | Arik Hanson | Public Relations & Social Marketing Insight | Scoop.it
From www.arikhanson.com - November 10, 2012 10:41 PM
Earlier this year, my friend and colleague Heather Whaling turned me on to a new tool: Newsle.

 

For the uninitiated, Newsle is like Google Alerts for individuals and media hits. A great way for you to track friends, colleagues, competitors and journalists who are in the news (or creating the news).

 

In essence, Newsle gives you a chance to track LinkedIn connections, folks in your email address book and Facebook friends as they pop up in news stories and articles across the Web. The best part? Newsle will send you an email with this information when your friends or colleauges are in the news–so you know just about as soon as they know (it seems).


OK, I know, this might not seem particularly helpful, but consider the following ways Newsle might help you and your PR effort...

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13 issues management early warning tools to help protect reputation | Craig Pearce

13 issues management early warning tools to help protect reputation | Craig Pearce | Public Relations & Social Marketing Insight | Scoop.it
From craigpearce.info - June 4, 2013 11:17 PM

There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....

Jeff Domansky's insight:

Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.

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Bit.ly Releases Search API To Discover Hot Stories & Discussions | SearchEngineLand

Bit.ly Releases Search API To Discover Hot Stories & Discussions | SearchEngineLand | Public Relations & Social Marketing Insight | Scoop.it
From searchengineland.com - January 9, 2013 1:46 PM

Excerpted from article by Search Engine Land:

"Bit.ly announced a new set of APIs named Social Data APIs.

The new APIs allow you to search for top stories in real time over the Bit.ly URL network. You can quickly see the top URLs and stories for any specific query right now, in real time.

 

The three types of functions include:

1) True Realtime Search: Search for top stories and URLs in real time by query and geographic area.

2) Attention Spikes: This doesn’t require you to search by keyword, instead the “bursts API” returns the current phrases that are receiving a burst in attention beyond what we would expect.

3) Metadata about URLs: Bit.ly will provide the metadata on URLs based off of keywords, topics, content, language, and location relevance..."...


Via Giuseppe Mauriello, massimo facchinetti
Jeff Domansky's insight:

I like the potential for news, trend, issues monitoring...

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Kathy E Gill's curator insight, January 9, 2013 5:05 PM

Bit.ly enters the "discoverability" race (once known as "search"). 
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