Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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NUVI Introduces Twitter Group Monitoring To Analyze Any Set Of Twitter Users In Real-Time - AllTwitter

NUVI Introduces Twitter Group Monitoring To Analyze Any Set Of Twitter Users In Real-Time - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it

Real-time social analytics and engagement platform NUVI rolled out a set of key new features this week, including a very cool Twitter Group Monitoring function.


Recently used by CNN to track national sentiment in the George Zimmerman trial, NUVI’s visual intelligence platform extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr to dish up actionable insights for digital marketers.


NUVI reports include text explanations and color-coded charts detailing volume, sentiment, influencers, location, and virality of mentions....

Jeff Domansky's insight:

NUVI launches Twitter monitoring to analyze any set of Twitter users in real-time.

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5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner

5 Social Media Monitoring Tools to Simplify Your Marketing | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you measuring your social media efforts? Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.

 

In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs....

Jeff Domansky's insight:

Social media measurement: learn about five platforms to help you measure your social media efforts.

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Is Your Business Monitoring What Matters On Social Media? | AllTwitter

Is Your Business Monitoring What Matters On Social Media?  | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
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How to Ensure Proper Tracking for Your Social Media and PR Campaign | Salesforce Marketing Cloud

How to Ensure Proper Tracking for Your Social Media and PR Campaign | Salesforce Marketing Cloud | Public Relations & Social Marketing Insight | Scoop.it
One of the essentials of great public relations and communications using social media is the ability to marry online and offline campaign efforts. But before you begin, you need the proper tracking, reporting...
Jeff Domansky's insight:

Andrew Gothelf's social media tips to get you started on the right track and measuring results as you go.

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