Public Relations & Social Marketing Insight

So you’ve got the basics of Twitter down pat. You follow influential marketers and industry leaders. You tweet links to your new blog posts and white papers. You and Larry (that’s the name of the Twitter bird—who knew?) are pretty much best friends.,N,

ow that you’ve established yourself on Twitter, what are the next steps you can take to really excel on this microblogging platform? Let’s take a look at how you can use social listening on Twitter to delight your current customers and generate more leads...

Ever wish you could read the minds of your target audience? Google Consumer Surveys is the next best thing. It allows you to survey the web with a tool so precise, it predicted the 2012 U.S. presidential election. And don’t worry – it’s affordable and easy to use.

How does it work? You start the process using the simple three-step creator, which will walk you through targeting your audience. You can choose to get a representative sample of your country’s population, or target a more specific audience by age, gender, geography, and a screening question to help further narrow your audience. You also have your choice of ten different question formats, including multiple choice, star-rating, image selection and more.

So when your survey goes out into the world, where is it going, exactly? That’s your choice. You can choose to distribute your survey through Google’s network of online publishers, or via the Google Opinion Rewards mobile app....