Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
So you want to get good at social media? You need to have a plan. A guidebook. A strategy.You need some rules. And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe. And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*... 
No comment yet.
Sign up to comment
Scoop.it!
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message....
Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy. As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and shared on Facebook with a behind the scenes shot on #Instagram.
If you think social media and public relations are two different departments with separate agendas, think again....
Jeff Domansky's insight:
If you want to manage risk, there's no better way than implementing a social media policy.
Scoop.it!
Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.
Once you’ve done your research and have answers to these questions you can create asocial media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful....
Jeff Domansky's insight:
Very useful audience data for marketing, PR and content strategists.
Deveshnee Moodley's comment,
April 29, 2013 2:40 AM
I too found it interesting that that twitter and tumblr were the most popular sites for 18 to 24 year old's. I would have thought Facebook would be number one. However this article is useful as shows the rapid growth of internet and social media. This is relevant information for a marketer to know in terms of digital marketing. The information in this article can be very useful to a marketer, when he/she are implementing marketing strategies.
Delzin Balsara's comment,
May 8, 2013 1:20 AM
It is very important to know who your audience is when promoting a new/existing brand. It is clear that this article explains and identifies its' association with groups of all sorts which then creates a large marketing audience. Marketers need to narrow down their target to then establish the best consumers. This article really goes to show how social media marketing site like Facebook may not always have the right technique or strategy to generate popular feedback and awareness.
Fatana Faghiryar's comment,
May 9, 2013 6:04 AM
quite an interesting article as it shows the internet and social media growth, which is changing many companies nature to business. this article has simply shown the many social networks site e.g facebook not always has the right marketing techniques.
Scoop.it!
Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos.
One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles.
In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....
Jeff Domansky's insight:
A very useful social media strategy to consider when managing online reputation.
Tim O'Keefe's curator insight,
February 6, 2013 11:44 AM
Social Media is Reputation Management and Reputation management is Social Media. 
Pedro Barbosa's curator insight,
February 6, 2013 12:21 PM
Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com 
Jeff Domansky's comment,
February 6, 2013 1:29 PM
Totally agree Tim. Google+ is a nice potential addition to the social media toolbox for many reasons.
Scoop.it!
...While national political attention was dominated by the fiscal cliff and a new Congress, environmental activists continued gearing up for what they believe to be the fight of the century. Rather than lick their wounds after the high-profile defeats of the last month, they leveraged them into outreach and engagement opportunities that are swelling their ranks. Likes on the “Stop the Keystone Pipeline” Facebook page have grown to four times the number on the “Support the Keystone Pipeline Page.” YouTube is now teeming withvideos expressing personal and emotional appeals against the pipeline. The Natural Resources Defense Council (NRDC) now owns the top result for a Google search on “Keystone Pipeline, Nebraska.” The National Wildlife Federation claims the top spot for searches on “Keystone Pipeline, Danger.” A search for “Tar Sands” returns no fewer than five first-page results maintained by pipeline opposition groups. All the while, activists are leveraging relationships with high-profile bloggers to further sway public opinion and demonstrate compelling third-party support.
As it has so many times in the past, the activist community is asserting its digital dominance. All of that online activity is translating into grassroots action. Protests are being carried out across the country. Petitions are being delivered to the White House in droves. And to keep the momentum building, 18 top climate scientists recently penned a letter to the president in strong opposition to the pipeline, writing that “the administration would be actively supporting and encouraging the growth of an industry which has demonstrably serious effects on climate.”...
Jeff Domansky's insight:
This environmental battle royal is worth following for any public affairs or PR practitioners. it's being fought on the social media battlefield and there are lots of lessons for corporations and government.
Scoop.it!
The old newsroom adage, “Why promote your competition?” is due for a serious update.
Newsrooms that came of age before the dawn of digital media often act as though the rest of the media ecosystem doesn’t exist. When they pick up on a story that was broken elsewhere, or covered in a richer or complementary way by another venue, they usually won’t mention—let alone link to—those other stories.
But in an age where access to information is ubiquitous and instantaneous, not offering links to related coverage might harm your news brand’s reputation and even deter potential new revenue sources….
|
Scoop.it!
Coca-Cola says social media accounted for only 0.01 percent of Coke's direct sales. Other research and sales professionals suggest the exact opposite trend....
Coca-Cola has been on the vanguard of using social media to drive sales; it created a Facebook Page in December of 2008 (almost a full month before rival brand Pepsi) and to date has 62 million fans and growing. It joined Twitter in March 2009, and has cultivated an active presence on Tumblr, Pintrest, MySpace, YouTube, and Instagram. But according to Mr. Schmidt, all that social media engagement has directly affected sales by only 0.01 percent. Has the entire commercial mechanism been hoodwinked into believing in social media’s sales effectiveness?
In our interviews with the following industry professionals, we discover that social media actually is an effective tool in the sales process, but there is a lot more to it than initially meets the eye....
Jeff Domansky's insight:
Lots of SM insight from leading marketers.
Scoop.it!
Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scare resources. ...
Due to this time crunch, small businesses tend to move from one business fire to another without fully thinking through a longer-term marketing plan to support business growth. UMass Dartmouth’s research, "2012 Inc 500 Social Media Settles In", supports this point in terms of social media. The research found that about three out five small and medium size businesses couldn’t track financial results for their social media efforts.
As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track.
Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results....
Jeff Domansky's insight:
Seven great actionable social marketing tips from Heidi Cohen.
Scoop.it!
The winners of the first-ever PR Daily Digital PR and Social Media Awards are diverse—they include a couple of nonprofits, one of the world’s largest automakers, several PR firms, a casino, an airline, and a bitchin’ kitchen.
Jeff Domansky's insight:
Lots of social media and content marketing inspiration from the PR Daily award winners...
Scoop.it!
Why are CEOs missing from social media? They’re afraid of making a PR misstep or they don’t think it’s worth their time despite the fact that customers believe that CEOs who are on social media are more trustworthy....
Jeff Domansky's insight:
Much more research, insight and useful C-level social media strategies from Heidi Cohen.
Scoop.it!
I won't be retweeting Mashable stories this year. I understand how this sounds, believe me. But give me a chance to explain.... Why? If you’re pressed for time, here’s the elevator pitch:
I don’t want to be one of thousands retweeting news stories from mega sites this year. For better use of my energy, rather than echo-chambering the news, I will do a better job of sharing other bloggers’ perspectives instead....
Jeff Domansky's insight:
Jerry Silfwer adds a refreshing point of view on retweeting mega news site stories versus blogger posts. I like where he's coming from...
|
This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...