Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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How Puppies and Kittens Can Save Your Social Media Strategy | Forbes

How Puppies and Kittens Can Save Your Social Media Strategy | Forbes | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - February 27, 2013 3:52 PM

In the social media workshops and trainings I facilitate, one of the most frequent questions I get is: What kinds of things really get a lot of attention on social media? Or, the dreaded: How can I make my posts “go viral?” These questions are especially difficult for folks working in advocacy fields, where updates and news aren’t always rosy pictures, or captivating soundbites. They see a funny video go by, and they sigh, “But how can we do that?”

First, you’ll have to start chanting one of the mantras that I put forth in my classes: Social media tools are not communications tools. They are relationship management tools.

 

It’s time for us to talk about the Ladder of Engagement. This diagram (via Beth Kanter) could also be titled, “How Relationships Evolve Online.”...

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The Power of Real-Time Advertising: Twitter Scores Big Time in Super Bowl

The Power of Real-Time Advertising: Twitter Scores Big Time in Super Bowl | Public Relations & Social Marketing Insight | Scoop.it
From blogs.hbr.org - February 6, 2013 2:43 AM

Lessons learned from Oreo on how improvisation, combined with Big Data, can cut through the media clutter. While there will always be debate about which TV spots deliver the most ROI, one thing is certain: no matter how much you've planned ahead, and no matter how deeply integrated your campaign may be, there's no better (or cheaper) way to cut through the clutter than to improvise.

 

The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Even the slightest misstep or off-color remark can go viral and forever damage a brand within minutes. But responding to events in real-time, as they unfold, and weaving your brand into the conversation in a way that entertains and supports your brand proposition, can be the most powerful marketing of all. Sunday's power outage provided the perfect surprise for brands to pounce on creatively.

 

Tide shrewdly tweeted, "We can't get your #blackout. But we can get your stains out." In a dig at their luxury car rival, Audi tweeted, "Sending some LEDs to the @MBUSA Superdome right now..." At Mondelēz International, our Oreo brand team and their agency partners sat together in a war room and came up with this gem, which has since been re-tweeted more than 15,000 times....

Jeff Domansky's insight:

Useful Twitter lessons from some of the big brands.

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Vine: An Analysis of Twitter’s New Toy | Cisionblog

Vine: An Analysis of Twitter’s New Toy | Cisionblog | Public Relations & Social Marketing Insight | Scoop.it
From blog.us.cision.com - February 1, 2013 11:02 PM

If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way.  The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice.  With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.

 

In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video.  While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.

 

As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd  launch, when Twitter’s Dick Costello sent out a tweet of steak tartar.  As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...

Jeff Domansky's insight:

Interesting analysis of Twitter's new Vine app.

 

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Community Manager Appreciation Day: 25+ Experts Share Their Social Media Tips | Business 2 Community

Community Manager Appreciation Day: 25+ Experts Share Their Social Media Tips | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - January 29, 2013 7:06 PM

...

A good community manager can make all the difference. These are the people who know that social doesn’t sleep. They’re in their online communities every day, interacting, sharing, encouraging engagement and interaction. They know their audiences and what kinds of content to share with them. If you’re part of an exciting community, chances are good there’s a strong community manager there, making it all happen.

 

Today, January 28, is Community Manager Appreciation Day. To show Business 2 Community’s appreciation for the work CMs do, we’re featuring top tips from community management experts who live and breathe this stuff on a daily basis....

Jeff Domansky's insight:

There are some seriously useful social media tips in this post. 

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PR Daily's 2012 Digital PR and Social Media Awards Winners | PR Daily

PR Daily's 2012 Digital PR and Social Media Awards Winners | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - February 12, 2013 11:12 PM

The winners of the first-ever PR Daily Digital PR and Social Media Awards are diverse—they include a couple of nonprofits, one of the world’s largest automakers, several PR firms, a casino, an airline, and a bitchin’ kitchen. 

Despite their differences, all of the winners share a common trait: They were bold. 

Whether it was a tech company’s bold attempt to hijack its competitor’s conference or a nonprofit communicator’s bold reporting trip to the Horn of Africa, the winners reveal a courageous streak among PR and marketing people in the digital age—it’s a brave new world, and they’re not afraid to dive in....

Jeff Domansky's insight:

Lots of social media and content marketing inspiration from the PR Daily award winners...

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10 Ways to Avoid Becoming a Social Media Robot - Small Business Trends

10 Ways to Avoid Becoming a Social Media Robot - Small Business Trends | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - February 5, 2013 2:47 PM
Autotweeting and constantly sending promotional links won't help you see ROI on social media marketing. Use these tips to avoid becoming a social media robot.
Jeff Domansky's insight:

Smart tips and thoughtful social media strategies to consider.

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Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty

Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
From www.simplyzesty.com - February 1, 2013 10:43 PM
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube.

 

Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their company’s growth. So far, so unsurprising, but what was particularly interesting wasn’t the fact that LinkedIn topped the survey, 41% said that it had the most potential to help their company, but only 3% of those surveyed felt that Twitter could do the same.

 

The Wall Street Journal’s survey is worth looking at if you want an idea of how social media is used among small businesses in the U.S. (as well as having some nice interactive graphics to look at)....

Jeff Domansky's insight:

A nice counterpoint on how Twitter CAN help business.

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Why Your Brand Should Stop Stressing About Social-Media Campaigns | Fast Company

Why Your Brand Should Stop Stressing About Social-Media Campaigns | Fast Company | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcompany.com - January 21, 2013 3:56 PM

...allSocial media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social campaigns that suffer from a lack of support and the increased awareness guaranteed by traditional media.


But the golden rules of social media--be transparent, honest, and consistent; listen, respond and be respectful--aren't foreign concepts to any communications expert (or, that being said, any socially balanced individual). Many people proudly declare, "I don’t understand social media."


Specialist agencies, "digital ninjas," and the social platforms themselves have succeeded in generating a digital snowstorm of confusion, leading the marketing world into the belief that theirs is a totally new universe of communication....

Jeff Domansky's insight:

A quick but thoughtful reminder that it's the communications and not the channel that count most. I particularly liked the three case studies cited.

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