Public Relations & Social Marketing Insight

Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing.

In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job of social media marketing and getting results to match.

... Now, I admit, we expected the variant that mentioned research to win.

But we didn’t expect the delta to be more than 40%!ç

For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...

...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!

NPR earns the right to promote its need for money, and this is a beautiful and enviable scheme. My adaptation of the NPR Model is to provide good content that people would not have found, or would have found at great effort, without me. By doing so, I earn the right to sporadically promote Canva, my books, or anything else that I please....