Public Relations & Social Marketing Insight

...We’ve all heard of them; the brands that have spotted a hashtag trending and, keen to cash in (quite literally!), have quickly thrown together a self-promotional tweet, attached said hashtag and excitedly pressed ‘tweet’ – only to find themselves in a bath-load of hot water. Or the brands that hurriedly created their own hashtag as part of their social strategy and failed to think twice before unleashing their creation to the social-stratosphere, only to be left red-faced and facing a very public social backlash.When hashtags go wrongHere are five of the best (or worst!) hashtag howlers we’ve come across at The Social Penguin...