Public Relations & Social Marketing Insight

...One of the more interesting examples of those five, I thought, was Walmart. They had SEVEN Walmart-based Twitter accounts, by my count. Wow! I have a few clients who have a tough time managing one–and here Walmart has seven. But then again, it is Walmart.

So, needless to say I was intrigued. Serendipitiously, Chad Mitchell, senior director-digital communications, sent me a short note thanking me for the initial post. One thing led to another and next thing I knew I was sending him a list of questions to answer about how and why Walmart manages its comprehensive Twitter presence. Want to see how the PR team of a Fortune 10 brand manages Twitter? Take a look....

Feeling miserable? A new study has linked "declines in subjective well-being" (aka happiness) to using the world's most popular social network.

According to researchers from the University of Michigan, a sample of 82 young Facebook users (average age: 20) reported feeling less happy after using Facebook. As study co-author Ethan Kross told ABC, there is "something unique about Facebook use that is making people feel worse."The root cause of our apparent Facebook displeasure is the idea that we're falling short of our "friends" online. But only online friends. When researchers measured people's happiness after face-to-face or phone interactions, there was no measured drop in happiness. In fact, just the opposite....