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We Are Social published a report titled Digital, Social and Mobile in 2015, documenting interesting digital trends of the year 2014 and predicting those or this year. Covering 240 pages and compiled into 376 pages, it provides us with valuable information....
Jeff Domansky's insight:
Valuable social media trends and global insights. 
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So how are you expected to out social-media half the U.S. teen population, and create a winning strategy you can be really proud of?
Jeff Domansky's insight:
Sujan Patel shares a few practical tips to help you make the most of your social media efforts.
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So you want to get good at social media? You need to have a plan. A guidebook. A strategy.You need some rules. And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe. And remember: while you can’t get anything done in the world without rules, sometimes it’s just as important to know exactly when you need to break them.*...
Jeff Domansky's insight:
This is a truly impressive compilation and a must-read for any PR, marketing or content marketing pro...
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Which Social Media Tool is Best for My Small Business? Social media marketing is a vast landscape. When you decide it’s time you started making better use of social media to promote your small business, it’s easy to get distracted for hours looking at all the different social networks and wondering: ‘Which of these should I be using?’
Let’s break this down and look at the big networks one at a time....
Jeff Domansky's insight:
Sophie lizard looks at the advantages and disadvantages of each of the three major social media channels.
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Why are CEOs missing from social media? They’re afraid of making a PR misstep or they don’t think it’s worth their time despite the fact that customers believe that CEOs who are on social media are more trustworthy....
Jeff Domansky's insight:
Much more research, insight and useful C-level social media strategies from Heidi Cohen.
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When Caitlin McNeill and her friends couldn’t agree upon the color of a dress, she posted the innocuous photo, seeking the opinions of her Tumblr-sphere, but she never imagined what would happen next. BuzzFeed kindly decided to help out by asking the world to settle the debate, and by Friday morning, it seemed you could mention the dress to any stranger on the street to be instantly met with a firm opinion that the dress is, in fact, white and gold black and blue. Though this debate has thrusted remarkable truths scientists have known about our brains for decades into the spotlight, it has also shown us how even the most frivolous of topics could captivate billions of Internet users’ attention....
Jeff Domansky's insight:
An excellent social media case study.
Chris Shern's curator insight,
March 4, 2015 2:18 AM
A simple case that shows the impact of social media and the power of the crowd.
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Are Social Media strategies part of your overall marketing plan? These recent facts show how many opportunities there are right now. Just when you thought you couldn’t be blown away by another Social Media statistic, along come the latest facts that are even more incredible. Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. You’re building a digital asset that grows year over year. Social Media is how we communicate now. As a marketer for your business (or for yourself as a sales professional), this list of 12 mind-bending Social Media facts (with strategies on how to leverage them) should help you find your way...
Jeff Domansky's insight:
Very useful social media facts and tips from Kathi Kruse.
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It seems B2B marketers are starting to warm up to the idea that a handful of deals sourced by social can make the time and effort involved in pulling social media into the mix well worth the effort.... B2B marketing on social media is a bit like finding a needle in a haystack. You are looking for that golden conversation that turns into a real opportunity in the pipeline. But for B2B marketers, the typical deal size makes a single-source opportunity extremely compelling. With many social media sites to cover, your time is best spent targeting the sites with the largest community of users and using keywords and highly relevant messaging to get in front of these individuals. Let’s face it, capturing mindshare on social media is a bit like drinking from a fire hose. But some social sites will allow you to target users more effectively than others. When it comes to Top Performers, B2B marketers ranked the top four most effective social media sites as LinkedIn, Twitter, YouTube, and SlideShare....
Jeff Domansky's insight:
No surprise in which social media are most commonly used by B2B marketers but the important take away is to make sure you do at least one channel well before you try to adopt many others.
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The winners of the first-ever PR Daily Digital PR and Social Media Awards are diverse—they include a couple of nonprofits, one of the world’s largest automakers, several PR firms, a casino, an airline, and a bitchin’ kitchen.
Jeff Domansky's insight:
Lots of social media and content marketing inspiration from the PR Daily award winners...
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...allSocial media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social campaigns that suffer from a lack of support and the increased awareness guaranteed by traditional media. But the golden rules of social media--be transparent, honest, and consistent; listen, respond and be respectful--aren't foreign concepts to any communications expert (or, that being said, any socially balanced individual). Many people proudly declare, "I don’t understand social media." Specialist agencies, "digital ninjas," and the social platforms themselves have succeeded in generating a digital snowstorm of confusion, leading the marketing world into the belief that theirs is a totally new universe of communication....
Jeff Domansky's insight:
A quick but thoughtful reminder that it's the communications and not the channel that count most. I particularly liked the three case studies cited.
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