Public Relations & Social Marketing Insight

What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan>? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.... You may be posting on a regular basis and growing your list of fans, friends, and followers. But is it really enough? A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to efficiently plan, track, and measure your efforts. But the question remains, how can you really determine if your social media strategy has a pulse?...

Ian Cleary founded RazorSocial.com and built it into an award-winning blog in only six months. I invited Ian to Marketing Smarts to discuss his approach to content creation, as well as the tools he used to build his blog audience, email list, and social media following.Ian is a social media tools and technology specialist; he is also a respected speaker on social media, technology, and blogging. His blog, RazorSocial, was named one of the Top 10 Social Media blogs of 2013 in the annual Social Media Examiner blog awards after only six months of operation. Here are just a few highlights from our conversation....