Public Relations & Social Marketing Insight

Google is far more than a search engine. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business.Just about everyone uses Google in some form for their business. I'm sure you know about Google Maps, AdWords, Google Analytics, and Gmail. You might also know about Google Drive, Google Calendar, and Chrome, Google's Web browser. I even bet a few of you out there have delved into Google's "Even More" section, where you'll find several dozen Google products listed. But Google provides tools beyond those published in this section, and many of them can help you in your everyday marketing and business operations. Let me take you on a brief tour...

Some people call the number of followers you have a “vanity metric,” but I think that’s too harsh a example of where social media followers reside. I prefer calling followers a “health metric.” They are an important part of your social analysis, but how many you have is somewhat irrelevant.

You can have strong relationships with your audience and even a high Klout score without having a ton of followers. To prove this point, here are the important factors that impact the number of followers you have....