Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Inside Buffer’s Social Media Strategy: Stats and Key Takeaways for Marketers - The Buffer Blog

Inside Buffer’s Social Media Strategy: Stats and Key Takeaways for Marketers - The Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - March 21, 2016 1:44 AM

Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats.


The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads.” 


Since then, we’ve tried our best to learn about what’s working well for us on social media and what’s not. Some of these discoveries led us to change directions on particular social platforms, drop others entirely, and experiment with new ideas and strategies along the way.


Now that we’re nearing the end of Q1 of 2016, we thought it would be a great time to share our latest social media stats, what we’ve learned, and what our strategies look like for the future....

Jeff Domansky's insight:

A look inside Buffer's social media stats, what they’ve learned from experimentation, and what their social media strategy looks like for the future.

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When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - June 4, 2013 2:23 AM

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...

 

Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing.

 

But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium.

 

If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...

Jeff Domansky's insight:

Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.

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WEDCBiz's curator insight, June 4, 2013 9:37 AM

Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective.
Robyn Mather's curator insight, June 8, 2013 2:59 PM

Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article
Altamash Hamayon Khan's curator insight, May 11, 2015 6:18 AM

I guess thats important.
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Six Ways In Which Twitter Eclipses Facebook | AllTwitter

Six Ways In Which Twitter Eclipses Facebook | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - December 17, 2012 5:48 PM
For obvious reasons – have you noticed the name of this blog? – our alliances tend to lie with Twitter when it comes to comparison between the two titans: Facebook and Twitter. But to reiterate: each social media platform excels at different modes of communication.

However, for the sake of valuable analysis of the two major social networks of the digital age and also, you know, just for kicks, here are six ways in which Twitter eclipses Facebook...
Jeff Domansky's insight:

Liked this, so to speak ;-) but then I'm partial to Twitter...

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Anatomy of a Successful Social Media Strategy - Business 2 Community

Anatomy of a Successful Social Media Strategy - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - October 9, 2013 2:34 AM

Social media is daunting, that much is blindingly apparent. With every day that passes, it seems like more and more social networks crop up. Sure, the big names in the business are obvious: Facebook, Twitter, Linkedin and Google Plus. There are also plenty of alternatives that are just as popular like Pinterest, Tumblr, StumbleUpon, Reddit, MySpace (yes it’s still around), Orkut and more.


The question sticks out like a sore thumb; as a small business, how you could possible maximize your exposure while trying to manage so many networks at once?


The answer is actually pretty simple. You need to draw up a complete social media strategy. No matter what kind of business you have, or what your long term goals are you need to approach social media as you would any other project.


There are several defining factors that will directly affect how well your social media campaign works. Defining a proper strategy allows you to visualize all of those elements and address them as necessary..?

Jeff Domansky's insight:

Start with a solid social media strategy and the tactics become much easier.

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Ali Anani's curator insight, October 10, 2013 12:17 AM

The Law of Large Numbers is in operation. Too many social networks with few standing out and a growing need to crystallize out a relevant strategy.
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12 Month Total Online Presence Blueprint | Duct Tape Marketing

12 Month Total Online Presence Blueprint | Duct Tape Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.ducttapemarketing.com - January 16, 2013 2:30 PM

You must come to think of building a Total Online Presence as an intention and a continuous work in progress....

 

With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress....

Jeff Domansky's insight:

John Jantsch shares really practical social media strategies and breaks it down into easy bites for anyone who feels overwhelmed. A must-read.

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