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Scoop.it!
You must come to think of building a Total Online Presence as an intention and a continuous work in progress....
With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress.... 
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Scoop.it!
Communications professionals looking to harness the combined forces of content marketing and social networking – also known as owned and earned media – are in for some good news and some bad news.
The bad news first: The sheer momentum with which the two phenomena are evolving today is swamping many marketing departments. It turns out that generating enough highvalue content in ways that are meaningful to multiple social audiences is a monumental challenge in today’s always-on media world.
Successful PR professionals work toward a self-renewing “virtuous cycle” in which owned media is published by a brand, audiences play it forward as earned media, and the amplification continues as these ripples spread throughout the social sphere.
[This paper will help you develop a successful plan for agile engagement in your social media ~ Jeff]
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Scoop.it!
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.
When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not. "You can't fake it," Wichmann says.
Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly. In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....
Jeff Domansky's insight:
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Tom George's curator insight,
January 8, 2013 6:48 PM
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling. 
Gerrit Bes's curator insight,
January 9, 2013 4:08 AM
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Scoop.it!
You hear a lot about marketing with social media—including Facebook, Twitter, Pinterest, and up-and-coming platforms. But how can you make these platforms work together, while staying true to your own brand, too?
[Excellent case study ~ Jeff] Via Kelly Lieberman
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John Jantsch shares really practical social media strategies and breaks it down into easy bites for anyone who feels overwhelmed. A must-read.