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Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats.
The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads.”
Since then, we’ve tried our best to learn about what’s working well for us on social media and what’s not. Some of these discoveries led us to change directions on particular social platforms, drop others entirely, and experiment with new ideas and strategies along the way.
Now that we’re nearing the end of Q1 of 2016, we thought it would be a great time to share our latest social media stats, what we’ve learned, and what our strategies look like for the future....
A look inside Buffer's social media stats, what they’ve learned from experimentation, and what their social media strategy looks like for the future.