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Scoop.it!
What is a social media marketing plan? And what steps do you need to create it? Read more here for the complete guidelines. Via massimo facchinetti 
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Scoop.it!
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...
Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing.
But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium.
If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...
Jeff Domansky's insight:
Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.
WEDCBiz's curator insight,
June 4, 2013 9:37 AM
Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective. 
Robyn Mather's curator insight,
June 8, 2013 2:59 PM
Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article |
Scoop.it!
Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.
Jeff Domansky's insight:
Jay Baer captures the essence of social media strategy here.
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How to build the ultimate social media marketing plan.