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Producing web content goes hand in hand with successful brand marketing these days — but can be tricky without a go-to development person or team.
This is where fast, easy, convenient apps and other headache-free tech tools come to the rescue. When chosen wisely, they can help time-strapped entrepreneurs dominate their jam-packed schedules and take back their time, shoring up more of it to focus on what’s really important -- growing their business and boosting their bottom line.
Exactly what are today’s most effective go-to apps and tech solutions for busy entrepreneurs? Which ones are the best for tracking social media marketing campaigns? Which are ideal for slaying to-do lists? Mastering scheduling? Accepting customer payments? Staying on top of the latest industry news?...
Images tend to receive better engagement metrics than regular posts when shared on social networks, so what if you could add underlying content to images in order to further drive brand engagement? Thanks to PassionTag, you can do just that.
PassionTag is a mobile app (currently only for iOS) that essentially allows users to attach content to images via ‘SmartTag’ functionality. The images, along with their SmartTags, can then be shared on Twitter and Facebook, as well as through email and SMS messaging. By leveraging the app, users have the ability to turn static images into interactive photos that contain actionable tags that extend the story they want to tell....
Pinterest and Instagram have been two of the hottest social platforms of 2012. Their success has spawned hundreds of imitations, with developers (and investors) trying to get a piece ...
of the increasingly lucrative image sharing pie. We’ve even seen a mash up of the two in the form of the aptly titled Pinstagram (genius, I know).
But now its time to wrap your head the next emerging trend; video sharing apps (or ‘Instagram for video’ apps). The big question is, which one will emerge as the superstar of the pack? Well, let’s meet ‘the pack’ and then you can decide for yourself. Ready? Lights. Camera. Action! [Adam Vincenzini profiles 10 video apps worth exploring - JD]
When you’re just getting started with content marketing, you might not necessarily be aware of the tools that are out there and available to you. Once you establish yourself and start to try out and get used to different technologies, you’ll find that many of the tools you’ll want to use are paid. That is not, however, to say that there aren’t some very good free tools out there too (and everyone likes when “free” and “powerful” come together, right?) So here we go: through the basic outline of your content strategy, here are 37 must-haves for your content marketing toolbox. Keep in mind that all of these have free versions (though you might eventually decide the paid version better suits your needs)....
Robin Good: Google Search Stories Video Creator is a free web service which allows you to specify up to seven queries that utilize one among Google search engines, and which then creates a video clip of those searches. Each one of the searches can be run against a specific Google search engine between Google News, Google Web Search, Google Blog Search, Google Maps, News, Products and Books. Once the video is ready and you are fine with it you can upload directly to your YouTube channel. Free to use. Examples: https://searchstories-intl.appspot.com/en-us/ ; Try it out now: https://searchstories-intl.appspot.com/en-us/creator/ ;
Via Robin Good
Visual content, curation and storytelling are the three emerging trends for 2012 when it comes to emerging niche social networks. Our recent Guide to Pinterest for Brands met with such a warm welcome that we're doing the same now for Tumblr. In this first part we're outlining what it is, how it differs from other sharing networks and how brands are already using it....
Review 13 examples of brands using LinkedIn company page features effectively. ...We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential? Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use....
Zurich-based startup Kooaba is out to replace QR Codes with a mobile app called Shortcut, an updated of an app it formerly called Paperboy. Why should marketers consider a shortcut to quick response codes? “We believe QR codes are belonging to an intermediate technology used for things it was never meant for," wrote Tom Desmet in a company blog post. "Despite the enormous media attention QR is getting, it still is not at a level where people are really using it.”...
Vimeo today announced that the video sharing site has undergone a major revamp. The blog entry that announced the revamp revealed that the work had been ongoing for the past year, and that staff “tore Vimeo down, thought hard about every aspect of it, and created the new Vimeo from scratch.” There are dozens of new features on Vimeo, but the main changes were made in order to make the site faster and easier, with the focus being on the videos uploaded by users, while taking users’ feedback into account when creating the new features....
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The player may look (mostly) the same on the surface, but behind the scenes we rethought everything from the ground up. Our re-engineered back end means that videos load twice as fast, and we simplified the front end to make it compatible with way more devices. Here’s a quick(ish) rundown of some of the coolest new features...
Why join storination? To create in less than a minute a beautiful Storyboard with awesome content curated by you and others.
Storination lets you create online communities called a Nation, where people share social stories on the same topic. After opening your Nation, you organize your Storyboard, a virtual space where anybody can contribute by adding his own Storify story.
How to start a Nation ? Connect with your twitter account and open your first Nation. A Nation is an online community on any kind of topic. It's a space where you and other people add into a storyboard social stories. Customize your Nation like a blog by uploading a logo, and a large cover. Now, you can publish a Storify story by collecting photos, video, tweets... or If you prefer, just import social stories directly from Storify to your Nation.
...Curating content done properly, IMO has its positives. I do it here on iblogzone, via my weekly speedlinks (weekly roundups). With so much information out there, this is one method where users are starting to see its advantages, due to its objective of “finding the best content about a certain topic”, combining them together, and letting like minded people to know about them. Really great to filter out the noise, and useless content.... Did you notice the words, meaningful, great information and credit your sources? That’s the essence of being a great content curator and nothing else.... [Useful article and great summary of seven free content curation tools - JD ]
The essentials of getting started with Internet video marketing from studio equipment to post production software. Follow these tips to get started now. So, you want to start embedding video on your company website? The how-to’s of this is very foreign to many especially if you haven’t had exposure to the equipment and the processes involved. Where do you start? What’s important? I put together some of the essentials of getting started with the production of your own videos from equipment to post production tips....
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills. Useful. 8/10 Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ; (Unearthed by Andres Taborga) Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics. We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways! Thank you Robin Good for curating this article.
Via Robin Good
Save time creating content using these must-have tools for video, images and content creation. When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect. So, with the different content formats, what content creation tools are out there to help you create link worthy content?...
Here are some of the latest free online tools for accounting, social sharing, online portfolios, collaboration and content management. [A couple of new ones suggested by Kim Phillips - JD]
Learn how to create an editorial style guide that helps streamline your company's content creation efforts. Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelinesis a recipe for inconsistent messaging and an incoherent brand experience....
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![37 [Mostly Free] Tools You Need In Your Content Marketing Toolbox | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/FuxI_hwjK7dUOgsSpAZ2bTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Great collection of social media tools to help you work faster and manage your content more efficiently.