Public Relations & Social Marketing Insight

You could give me an email subscriber rather than 10 fans or followers any day.  An email subscriber is far more valuable than fans or followers and you should really be trying to convert fans and followers to email subscribers!

So, what is OptinMonster and how can it help?

We are always interested to see which of our posts resonate with you.  Even though we do plenty of research and planning, there are no guarantees about which topics will get a lot of attention and social shares.  So, we check our stats and Analytics and, at this time of year, we like to review the entire year’s posts and see how many shares and links they got.

Today, we are going to give you an exclusive sneak peek into our ten most shared posts of 2014.  Are your favorite RazorSocial posts on this list?  There has been over 20,000 shares in total from these posts!

In the past, I’ve discussed a variety of ways for businesses to improve their reach through social media. From step-by-step marketing guides to advertising-based posts, I have done it all.

This time around, I want to discuss 13 tools that can make or break your social media marketing strategy. With the right tools on your side, the sky’s the limit. Without these, however, you will be facing an uphill battle.

Here are 13 tools you need to learn before going “all in” with your social media strategy...

SnagIt is a versatile screen capture tool that lets you take screenshots and create videos of your computer screen, add effects to them and share them with others. SnagIt may appear to be a bit pricey, but the benefits easily outweigh the costs.

If you have recently purchased SnagIt, here are a few tips that can help you get the best out of the tool....

Social media marketing doesn’t need to be a million piece puzzle; in fact, to assume that the miniature of any marketing is static in the modern sense is a sure fire way to de-rank and undervalue any contribution your campaigns may be making to your bottom line. Online media is one of those do or die industries, where twenty four hours can change everything you know about the realm, marking roles as redundant or secondary the moment an algorithm change sweeps through.

The Top 3 Free Online Tools to Manage your Social Media Marketing

Minimising costs becomes a priority, as more and more tools are launched onto the market and you’re caught between signing away a few thousand dollars a month to measure metrics essential to retaining clients; suddenly, your tabulated figures and marginal financial increases don’t seem quite as exciting....