Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 Tools to Simplify Your Social Media Marketing | Social Media Examiner

3 Tools to Simplify Your Social Media Marketing  | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
Social Media Tools: Here are three tools to better manage your online comments and conversations, Facebook and Pinterest marketing.

 

Are you looking for powerful tools to manage your social media efforts?

 

How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions?

 

Social relationship management is about managing these relationships. And you need the right tools to help.

 

In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms....

 

[Ian Cleary offers really helpful tps for managing your social media channels. ~ Jeff]

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New collection of 11 free online marketing tools | Lucid Marketing

New collection of 11 free online marketing tools | Lucid Marketing | Public Relations & Social Marketing Insight | Scoop.it
Here are some of the latest free online tools for accounting, social sharing, online portfolios, collaboration and content management.

 

[A couple of new ones suggested by Kim Phillips - JD]

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13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way | Public Relations & Social Marketing Insight | Scoop.it
Review 13 examples of brands using LinkedIn company page features effectively.

 

...We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential?

 

Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use....

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Kooaba Leapfrogs QR Codes with Shortcut App

Zurich-based startup Kooaba is out to replace QR Codes with a mobile app called Shortcut, an updated of an app it formerly called Paperboy.

 

Why should marketers consider a shortcut to quick response codes? “We believe QR codes are belonging to an intermediate technology used for things it was never meant for," wrote Tom Desmet in a company blog post. "Despite the enormous media attention QR is getting, it still is not at a level where people are really using it.”...

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