Public Relations & Social Marketing Insight

Discover the tools social media pros are using today and get more out of your social media marketing.

Are you looking for social media tools to get more out of your marketing?Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing....

We've gathered a list of nine social services to keep an eye on as the location and taste graph spaces heat up.

Few social services have enjoyed as much success as sites like Foursquare and Pinterest. However, companies are achieving recognition by applying similar social principles to their own niche networks.

We’ve gathered a list of nine social services to keep an eye on. Like Foursquare, many incorporate location-based functionality, with the goal to connect people beyond the digital space — in real life. Other sites remind us of Pinterest, bringing users together around taste graphs and like-minded consumer habits.

Whatever your preference, take a look at these nine buzzworthy social platforms. Do they represent the future of social?...

January is normally the time where we look back on the last twelve months and decide what we want to improve. Cue promises that we’ll go to the gym more often, quit smoking, learn a new skill or language and so on. However, not only is it difficult to keep up any new changes, but the chances of you reverting back to your old habits increases with every new promise you take on.

Therefore, whether it’s for yourself or for your business, a clear plan of action is required if you want to make these changes a reality. It doesn’t matter how ambitious or modest your ambitions are, so long as they’re important to you, that’s what matters. While it can be difficult to get started, all big aims start with small steps so keep these in mind when you’re putting your plan together....

What are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar?

Here are 12 of them.

And all but one of them are free...