Public Relations & Social Marketing Insight

Does this sound familiar to you at all? I used to log in to each and every individual social platform to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and attempt to manually perform all other bits of social media management that was on my plate.Then, I switched to using tools, and my productivity has soared.

Maximizing your time as a social media manager or business owner is crucial for social media growth and effectiveness. I’d love to share my 6 favorite tools for helping you along in that journey....

There are hundreds upon hundreds of tools to choose from. For example, here’s a list of 75 content marketing tools that you should absolutely review.

But, here’s what you may not realize: there are many ways to use each tool. For this reason, it’s imperative that you spend the appropriate amount of time examining and experimenting with each one.

In this post, I’m going to discuss the finer details of five top online marketing tools. For each one, I’ll give you a better idea of how you can use it to your advantage.

Remember, accessing an online marketing tool is just the start. If you truly want to achieve top results, you must know how to use it. Here we go! 

... Over 1.4 billion users on Facebook, Over 645 million Twitter Users and Over 100 million unique reddit visits.That’s a very powerful thing, and too many of us are settling for our measly followings and missing the big opportunities right in front of us.So, without further ado, I bring you 5 Innovative Ways To Get Creative With Social Media....

Do you find that the daily demands of social media promotion are increasing?

 

Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help.

 

Here are 9 social media tools that will help you save time and improve your productivity....

Every industry and niche—every social profile, even—is unique.

Non-profits are a great example of a segment of social media with its own unique elements and expectations. The non-profit structure—donation-backed, humanitarian-focused, member-based—presents an opportunity for some really neat ways of putting social media to good use, and I’ve done my best to collect a number of stats, tips, and strategies here in this post.

Do you run a non-profit? Do you help your non-profit share to social media? I’d love to learn from your experience also.

Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.

I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....

Are you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you!...

If you’re like most marketers, you have a host of tools you use to help you get through the work-day. Everything from project management tools to email marketing tools, you rely heavily on multiple resources to help you get your job done. The team at Genia Stevens & Associates has developed this Quick Glance guide to help you with your social media marketing needs. This guide provides reminders and tips that will help you successfully implement your social media strategy....