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Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dictates how those opinions influence your online presence and brand sentiment.
Social media monitoring (also known as social listening) allows you to gain powerful insight into your customers, competitors, and industry influencers. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities.
However, acquiring these insights takes time, and the use of the right tools. To provide you a hand in choosing which social media monitoring tools to use, we’ve compiled a list of 9 tools to get you started. To make it even easier, they’re all available in the Hootsuite App Directory....
#business #socialmedia
Hootsuite shares a list of handy social media monitoring tools to help you improve listening on social media.
Of all social media monitoring tools mentioned, the Hootsuite Pro dashboard provides social listening capabilities right in its dashboard. Monitor specific keywords, hashtags, regions, and so much more. Stay on top of what people are saying about your brand, and listen to your customers and competitors to gain competitive advantage. This one sounds like the most reliable one of all which is a good information to be known.