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Scoop.it!
...More companies are realizing the value of blogging. The blog, like the news release is owned media. You create the message, write the content and publish it, post it or distribute it via many channels.
But, here’s the $5 million chicken-or-egg question — which comes first? Should a company write a blog post to launch news or should it write a news release to launch news?... 
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Scoop.it!
A recent discussion about press release templates on LinkedIn got me thinking about how releases are formatted – whether the communicator is simply hosting them on their organization’s web site...
or distributing them via email and/or a wire service like PR Newswire.
All the basics still apply. The release should have a point, and tell the story succinctly. It’s best if the obligatory exec quote in the middle of the release actually says something meaningful – don’t fall into the trap of being excited. The inverted pyramid style and addressing the 5 W’s (who, what, where, when, why) are still important. And, as always, good writing is a must....
[New rules, great reminders - JD]
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Jayme Soulati asks a great question and makes some valuable suggestions on blog posts versus news releases.