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Suffering from underperforming marketing KPIs? Read this post and learn how to fix those guys! After that, you’ve got to grab your marketing by the bootstraps and make the necessary adjustments in order to provide your CEO with the ROI they’re looking for.
Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog, how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. Here’s how. How to Fix 6 Critical Marketing KPIs When They're Underperforming....
Talking to your CEO about your social marketing results? Here's what matters to the executive suite and how to respond when your KPIs need fixing.