Public Relations & Social Marketing Insight
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Content marketing simplified: Help first. Sell second.

Content marketing simplified: Help first. Sell second. | Public Relations & Social Marketing Insight | Scoop.it
From digitaluth.wordpress.com - November 16, 2015 2:40 AM

Content marketing is misunderstood by most financial marketers.


They believe it’s having a blog with generic and random content, like “7 Basics Steps to Buying a Home.” This is a flawed understanding and execution of content marketing and ultimately one that will not help your credit union grow.


Instead, content marketing is a well-defined process used to create and distribute helpful content on a consistent basis to grow your financial institution. Through this approach, you can build trust with consumers and position your credit union as the financial matters expert that can guide consumers to success.


Put simply, content marketing is about helping first and selling second....

Jeff Domansky's insight:

Content marketing? Help first. Sell second!

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Social Selling 2015: Top 100 Influencers & Brands | Onalytica

Social Selling 2015: Top 100 Influencers & Brands | Onalytica | Public Relations & Social Marketing Insight | Scoop.it
From www.onalytica.com - February 1, 2015 3:03 PM
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true then why are we seeing organisations increasingly using new digital channels as part of their sales strategy?


Maybe it's because engaging with our audiences in new ways is just more exciting than traditional sales channels as it provides a way of interacting with our potential buyers. It's also because it's a lot cheaper, digital channels allow us to reach a wider audience, with the same resources. We're having a look at who is the most influential in this up and coming topic, and figure out what brands are driving most engagement on social media....

Jeff Domansky's insight:

Onalytica provides a valuable list of 200 top content marketing influencers and leading 200 content marketing brands on Twitter. Good follows. 10/10

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10 Ways to Get Your Content Read and Increase Reader Response

10 Ways to Get Your Content Read and Increase Reader Response | Public Relations & Social Marketing Insight | Scoop.it
From www.salesnexus.com - August 26, 2014 11:34 PM

The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content toengage the internet-enabled reader.

Jeff Domansky's insight:

Get your content read and increase reader response with these 10 tips.

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - April 16, 2015 11:32 PM

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...

Jeff Domansky's insight:

Here's how you can use storytelling for great story selling.

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Jeff Domansky's curator insight, April 16, 2015 11:36 PM

Here's how you can use great storytelling for better social selling.
rodrick rajive lal's curator insight, April 17, 2015 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!
Marco Favero's curator insight, April 17, 2015 3:16 AM

aggiungi la tua intuizione ...
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How Content Accelerate Sales Pipelines

How Content Accelerate Sales Pipelines | Public Relations & Social Marketing Insight | Scoop.it
From marketingthink.com - November 2, 2014 8:44 AM
Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works.
Jeff Domansky's insight:

I'm a believer! Content matters hugely.

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Guillaume Decugis's curator insight, October 31, 2014 12:55 PM

Selling has changed. For the above reason but also because the internet made it possible for prospects to know a lot before making their buying decision. This is especially true in B2B markets where up to 90% of the decision might be made before a sales person is contacted. 


What content have you published to answer your prospects questions along the way?
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Content Wins Customers ... If Sales Reps Can Find It | HubSpot

Content Wins Customers ... If Sales Reps Can Find It | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - August 20, 2014 4:27 PM

Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.


But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.


According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....

Jeff Domansky's insight:

Clearly, a curation strategy and the right curation tool (like Scoop.it) are key to solving this barrier to better sales results. 

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