Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Public Relations & Social Marketing Insight | Scoop.it

Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals.


To create a basic marketing plan, we must be aware of:


-Who our customers are


- What marketing strategies our competitors have


- What competitive strategies we should adopt


- The demographics should focus on


- Where the customers live


- How we are going to reach them.....


Via janlgordon
Jeff Domansky's insight:

Good blueprint for building an effective marketing plan from Curatti.

janlgordon's curator insight, April 20, 2017 5:28 PM

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

 

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Social Selling: A Day In The Life of A Social Sales Person - B2B Marketing Insider

Social Selling: A Day In The Life of A Social Sales Person - B2B Marketing Insider | Public Relations & Social Marketing Insight | Scoop.it

What is social selling and how do you become great at it? Here are my 5 steps to social selling success by combining content and connections.

 

Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter.

 

Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. And it is about growing your social connections....

Jeff Domansky's insight:

Really thoughtful look at social marketing and social selling and how they together in today's marketing mix.

Gina Tucker's curator insight, May 9, 2014 1:55 PM

What does it mean to be a social salesperson? Treating yourself as a business. You are your own brand, establish yourself as a thought leader in your field!