Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - April 24, 2017 7:17 AM

Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals.


To create a basic marketing plan, we must be aware of:


-Who our customers are


- What marketing strategies our competitors have


- What competitive strategies we should adopt


- The demographics should focus on


- Where the customers live


- How we are going to reach them.....


Via janlgordon
Jeff Domansky's insight:

Good blueprint for building an effective marketing plan from Curatti.

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janlgordon's curator insight, April 20, 2017 5:28 PM

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

 

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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - April 24, 2017 7:46 AM

Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories!


Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many.


But it makes sense.  Everyone is there.  And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy.


What’s In It For You


For most people, Stories will be purely fun.  Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor.


This article will provide insight on:


- Quickly integrating Facebook Stories into your Facebook marketing strategy


- Determining how to best use the features to amplify your personal and business brand


- Finding your comfort zone with the new Facebook Camera...


Via janlgordon
Jeff Domansky's insight:

Here's some tips on how to use Facebook Stories to market your business.

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janlgordon's curator insight, April 18, 2017 1:49 AM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Digitalhub's curator insight, April 19, 2017 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Michel Charvolin's curator insight, April 25, 2017 6:46 AM
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Social Sells - The Mini-Guide to Social Selling

Social Sells - The Mini-Guide to Social Selling | Public Relations & Social Marketing Insight | Scoop.it
From www.salesforce.com - November 15, 2016 3:45 AM

The same advances which have transformed buying, and empowered smart buyers, are now also transforming selling – and offering huge advantages to the socially-savvy.

 

In this guide, we’ll answer: 

  • What is social selling
  • Why we’re in The Age of Social Selling
  • What is at risk if you don’t invest in social selling
  • How to discover sales opportunities using social media
  • How to use social to get to know your prospects better
  • How to get the right help to make the sale
  • How to spot competitive moves early
  • How to prevent customer defections...
Jeff Domansky's insight:

What is social selling? Our mini-guide to social selling will enable you to harness social media to improve sales and discover new sales opportunities.

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What The Simpsons' Ol' Gil Could Learn From Social Sales [SlideShare]

What The Simpsons' Ol' Gil Could Learn From Social Sales [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - November 1, 2014 1:24 AM

Poor Gil. 


While I doubt any salesperson today is quite as old school as Gil, many have not embraced the role that social media and online presence plays in sales today. This SlideShare from Marketing Think, replete with pictures of Ol' Gil and his unsuspecting and, in some cases, angry prospects, is brimming with statistics on the changing world of sales that might make you rethink your strategy....

Jeff Domansky's insight:

Nothing like the Simpsons for some good sales and social marketing lessons.

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Is Social Selling All Hype? [Data]

Is Social Selling All Hype? [Data] | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - October 7, 2014 11:28 PM

...According to the report, "social sales is cited as a priority for just over 7% of respondents. This is inconsistent with Google Trends data, which shows 'social selling' as a term rising dramatically in popularity." Is social sales more sizzle than steak , or has the practice simply not caught up with the buzz?

What remains clear is there is a missed opportunity here to capture critical contextual information that makes warm leads even warmer, particularly when you consider nearly 70% of sales professionals cite social media-sourced leads as the most important leads in the first two quarters of 2014."...

Jeff Domansky's insight:

So let's see if I have this right. Social sales is a priority for barely 7% of salespeople. yet, 70% of sales pros said. Social media leads to the most important lead generation tool. I think salespeople don't like what they don't know and can't control. They're wrong and they've got big problems ahead. If they don't see it.

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10 Ways to Get Your Content Read and Increase Reader Response

10 Ways to Get Your Content Read and Increase Reader Response | Public Relations & Social Marketing Insight | Scoop.it
From www.salesnexus.com - August 26, 2014 11:34 PM

The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content toengage the internet-enabled reader.

Jeff Domansky's insight:

Get your content read and increase reader response with these 10 tips.

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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Public Relations & Social Marketing Insight | Scoop.it
From www.digitalinformationworld.com - July 23, 2014 10:17 AM
Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.
Jeff Domansky's insight:
Useful reminders of what works in social selling and what doesn't.
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Jeff Domansky's curator insight, July 23, 2014 10:36 AM

Good reminders for social marketers.
Denise Griffitts's curator insight, July 23, 2014 3:25 PM

There is a very fine line between selling and nagging. Engagement is the key.
Matrix Marketing Grp's curator insight, July 24, 2014 7:42 AM

Do you follow these?
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10 Best Practices to Boost Sales with Social Media Promotions | My Social Network Note

10 Best Practices to Boost Sales with Social Media Promotions | My Social Network Note | Public Relations & Social Marketing Insight | Scoop.it
From aihiurasocialnetwork.blogspot.com.es - July 6, 2014 1:23 AM

It is a big opportunity for business to gain people's attention, get them buy from you, stop by your stores and start building relationship with new customers in sale season. As you know, using social media it is possible to make more excitement for your sales and give user experience easily.


Do you have any social media promotions to increase sales? With social media, you can gain awareness of your sales much better than doing alone. This post gives you 10 ways to lead your sale to success with social media promotions

Jeff Domansky's insight:

10 useful tips on how to make your social promotions work harder for you.

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12 Tools For Business Marketing, Blogging and Sales

12 Tools For Business Marketing, Blogging and Sales | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - April 24, 2017 7:28 AM

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are:


- Tools to Improve Your Blog


- Instagram Marketing Tools


- CRM Tools for Leads and Sales...


Via janlgordon
Jeff Domansky's insight:

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

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janlgordon's curator insight, April 19, 2017 5:04 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/V6YR30aZSL8

 

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Bernadette Elijah's curator insight, April 24, 2017 11:48 PM

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.
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4 Ways to Master B2B Social Selling

4 Ways to Master B2B Social Selling | Public Relations & Social Marketing Insight | Scoop.it
From www.prnewsonline.com - November 15, 2016 3:53 AM

Social selling, or selling your products and services through social media, can be a tricky balancing act for B2B concepts. Sales and marketing teams must toe the line between persuasiveness and pushiness, and a little bit of social media know-how can facilitate enhanced positive interactions with potential clients.

 

After all, statistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research.

 

Here are four ways to master B2B social selling for your company....

Jeff Domansky's insight:

Statistics point to social selling as one of the most effective tools in sales. Nearly 75% of buyers consult social media before making a purchase decision.

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Social Selling 2015: Top 100 Influencers & Brands | Onalytica

Social Selling 2015: Top 100 Influencers & Brands | Onalytica | Public Relations & Social Marketing Insight | Scoop.it
From www.onalytica.com - February 1, 2015 3:03 PM
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true then why are we seeing organisations increasingly using new digital channels as part of their sales strategy?


Maybe it's because engaging with our audiences in new ways is just more exciting than traditional sales channels as it provides a way of interacting with our potential buyers. It's also because it's a lot cheaper, digital channels allow us to reach a wider audience, with the same resources. We're having a look at who is the most influential in this up and coming topic, and figure out what brands are driving most engagement on social media....

Jeff Domansky's insight:

Onalytica provides a valuable list of 200 top content marketing influencers and leading 200 content marketing brands on Twitter. Good follows. 10/10

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Meet the A-List of Social Selling [Infographic]

Meet the A-List of Social Selling [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - October 13, 2014 12:50 AM
Where influencers flock, practitioners can't be all that far behind -- and for a movement that might not be the rule today, social selling certainly has its fair share of champions. Research from Evolve!, Inc. commissioned by KiteDesk produced the definitive ranking of the most social salespeople ruling the internet, which was then neatly packaged into the following infographic. Read these pioneers' content, check out their profiles on LinkedIn, and keep an eye on their Twitter streams to learn how to do #SocialSelling from the best.
Jeff Domansky's insight:

Useful list of social sales influencers to consider following.

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A Sad Story About a Poorly Designed Sales Contest

A Sad Story About a Poorly Designed Sales Contest | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - September 19, 2014 8:57 PM
Early in my career, I remember our CEO calling the entire sales team into the conference room. There were about 30 of us. With tremendous enthusiasm he announced a new SPIFF program with … drumroll … a prize of $20,000! To win, each rep needed to achieve the following:

Q3 bookings of $275,000 or more
Q4 bookings of $275,000 or more
Sell 25 of any Product
Sell 10 of Product A
Sell 4 of Product B in Q3
Sell 4 of Product B in Q4


Now, even for the highest earners, a $20k bonus was nothing to laugh at. So you can imagine the excitement that rose up from the room. Everyone left determined to conquer the challenge -- exactly what our CEO wanted. But what happened next probably wasn’t what he anticipated...

Jeff Domansky's insight:

Excellent lesson and sales solution.

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Jeff Domansky's curator insight, September 19, 2014 8:54 PM

Excellent lesson and sales solution.
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The Time for Twitter is NOW | Mark Schaefer

The Time for Twitter is NOW | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it
From www.businessesgrow.com - August 13, 2014 10:21 AM

Are you using Twitter for your business?


Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform:

- Twitter has momentum.

- Revenue jumped 124 percent in the latest quarter, and it “beat the Street” estimates for user growth.

- Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event.

- It appears that Twitter is preparing a “buy now” button.


In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans....

Jeff Domansky's insight:

With new marketing, research and advertising options, Twitter has momentum. Mark Schaefer suggests it's time for Twitter for your business.

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Social marketing is not social selling

Social marketing is not social selling | Public Relations & Social Marketing Insight | Scoop.it
From processspecialist.com - July 15, 2014 2:09 AM

Years ago I read “marketing is not selling.”  With the impact of technology, this statement can be easily revised to “social marketing is not social selling.”


Unfortunately a whole lot of experts are confusing many people and suggesting social marketing is something new or operates by a different foundation. Nothing could be further from the truth.


If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker....

Jeff Domansky's insight:

Here's how social marketing is not social selling.

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Zyma Arsalan's curator insight, July 15, 2014 8:27 AM

sound article on social media avenues and revenue streams
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Social Selling: A Day In The Life of A Social Sales Person - B2B Marketing Insider

Social Selling: A Day In The Life of A Social Sales Person - B2B Marketing Insider | Public Relations & Social Marketing Insight | Scoop.it
From www.b2bmarketinginsider.com - May 8, 2013 1:24 AM

What is social selling and how do you become great at it? Here are my 5 steps to social selling success by combining content and connections.

 

Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter.

 

Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. And it is about growing your social connections....

Jeff Domansky's insight:

Really thoughtful look at social marketing and social selling and how they together in today's marketing mix.

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Gina Tucker's curator insight, May 9, 2014 1:55 PM

What does it mean to be a social salesperson? Treating yourself as a business. You are your own brand, establish yourself as a thought leader in your field! 
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