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Social selling, or selling your products and services through social media, can be a tricky balancing act for B2B concepts. Sales and marketing teams must toe the line between persuasiveness and pushiness, and a little bit of social media know-how can facilitate enhanced positive interactions with potential clients.
After all, statistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research.
Here are four ways to master B2B social selling for your company....
Statistics point to social selling as one of the most effective tools in sales. Nearly 75% of buyers consult social media before making a purchase decision.