Your new post is loading...
What’s the difference between your resume and your LinkedIn profile? For some people, the two are practically identical. Each lists work history, career accomplishments, notable projects, and perhaps a fun fact or two. Maybe your LinkedIn page has a picture on it, but otherwise, they’re the same.
But there’s a slight problem with this approach. Your LinkedIn profile isn’t an online resume.
My first pillar of social selling is moving “from resume to digital reputation,” and it requires looking at your social profiles from the eyes of the customer you’re trying to earn trust from. If you’re bragging about your quota crushing abilities or merely listing your work experience, that’s not interesting or appealing to potential clients....
Your social media profiles aren't online resumes. Learn how to optimize them for social selling from Jill Rowley at HubSpot.