Public Relations & Social Marketing Insight

Another misconception I have heard more than once is that social selling programmes require a dedicated team of millennial social media gurus and huge budgets to put together ad hoc content packages.

Trust me, if that is what you have been told, forget it.

Having trained thousands of sales professionals in real social selling best practices, I have come to realise it is needed to take a step back and differentiate between what social selling is and what it definitely isn't....

Our goal is business results. Our content is not successful unless it is driving reader behavior towards positive business outcomes: leading people to sign up for newsletters, fill out a “Contact Us” form, or ultimately make a purchase, for example. 

Instead of writing headlines that attract as broad an audience as possible, we should be writing headlines that filter out everyone but our target audience before they click through to read the article. By dissuading non-interested people from arriving at our page in the first place, we’ll save on our media and distribution spend. And more importantly, our overall engagement and conversion metrics will go up – and those are key metrics we need to focus on to prove that our content is driving ROI.

Here are three strategies to use to craft more effective headlines...

Social media has been traditionally known for it's "soft selling" approach, meaning most users are not online for the sole purpose of shopping and, therefore, they must be persuaded in a different way. What does that mean for you? How do you "sell" through social media without causing your followers and friends to get tired of your overly aggressive tactics? The answer is in what you post and how you post it. Learn more below about effective social media sales strategies you can use to increase sales and keep your audience happy.