Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Public Relations & Social Marketing Insight | Scoop.it

Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories!


Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many.


But it makes sense.  Everyone is there.  And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy.


What’s In It For You


For most people, Stories will be purely fun.  Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor.


This article will provide insight on:


- Quickly integrating Facebook Stories into your Facebook marketing strategy


- Determining how to best use the features to amplify your personal and business brand


- Finding your comfort zone with the new Facebook Camera...


Via janlgordon
Jeff Domansky's insight:

Here's some tips on how to use Facebook Stories to market your business.

janlgordon's curator insight, April 18, 2017 1:49 AM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Digitalhub's curator insight, April 19, 2017 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Michel Charvolin's curator insight, April 25, 2017 6:46 AM
Rescooped by Jeff Domansky from Curation, Social Business and Beyond
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Public Relations & Social Marketing Insight | Scoop.it

Via janlgordon
Jeff Domansky's insight:

A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post. 

Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
Scooped by Jeff Domansky
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5 Best Tools You Should Be Using to Market Your Local Business

5 Best Tools You Should Be Using to Market Your Local Business | Public Relations & Social Marketing Insight | Scoop.it

But we need to ask a question: how do you capitalize on this sales-ready segment of the population? How can you make sure your business is placed front and center before their eyes?

 

It doesn’t have to be complicated. In fact, if you use these four tools, you’re virtually guaranteed a position at the top.

 

I’ve seen businesses rise from having zero online presence to dominating their local markets simply by using these tools. You can do it too. Here are five tools you should be using....

Jeff Domansky's insight:

Mobile devices and local searches go together like peanut butter and jelly and Neil Patel shares five essential tools for local marketing.

Maria Cattini's curator insight, November 4, 2016 7:00 PM

Mobile devices and local searches go together like peanut butter and jelly and Neil Patel shares five essential tools for local marketing.