Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Biz Storytelling & Social: IBM Voices Does the Talking

Biz Storytelling & Social: IBM Voices Does the Talking | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - March 15, 2013 11:10 PM
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use
Jeff Domansky's insight:

Good business storytelling case study from IBM.

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Mike Ellsworth's curator insight, March 17, 2013 10:43 PM

IBM gets it. Telling stories increases engagement which increases bottom line.
Mike Ellsworth's comment, March 19, 2013 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Public Relations & Social Marketing Insight | Scoop.it
From jeremywaite.tumblr.com - February 25, 2013 3:14 PM

Via janlgordon
Jeff Domansky's insight:

A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post. 

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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
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