Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This Trump speech written by Artificial Intelligence is as nonsensical as the real deal

This Trump speech written by Artificial Intelligence is as nonsensical as the real deal | Public Relations & Social Marketing Insight | Scoop.it

After feeding 270,000 words into a computer program that studies language patterns, The New Yorker got a result that’s about as awful as the real thing. The neural network studied each of these 270,000 words, as well as how they fit together contextually and came up with, well, this:


The preceding speech was written entirely by this AI language model. Unlike human speech, The New Yorker could dial the program up from one to five, each with its pros and cons. Level one, for example, is fairly accurate speech, albeit with lots of repetition. At level five, we see the program work at full capacity, but what comes out is, believe it or not, actually more nonsensical than Trump’s actual speech.


In my estimation, the real Donald Trump falls somewhere between levels one and two. There’s lots of repetition, a few made up words, and a lot of random nonsense. On his better (worse?) days, he could even approach a level three, but only at times. Interesting, but as the video proves: we’re not quite there yet....

Jeff Domansky's insight:

A Donald Trump speech written by Artificial intelligence? You betcha! And the result is bigly hilarious!

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How to Start your Presentation/Story

How to Start your Presentation or Story...

 

Some recommend to tell the 'agenda' of the presentation right away. That might work is some specific situations (urgency)… 

 

But there's a better and much more effective way to start your story....

Jeff Domansky's insight:

Here's a very simple set of tips on how to start your presentation or story effectively. Recommended viewing. 9/10.

Comunipedia 3.0 's curator insight, November 16, 2016 2:44 AM
If you have to do a presentation, specially to children, you have to presentate it in a funny and magnetic way. 
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10 Science-Backed Tips for Rocking Your Next Public Speaking Opp

10 Science-Backed Tips for Rocking Your Next Public Speaking Opp | Public Relations & Social Marketing Insight | Scoop.it

"I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing the eulogy," jokes Jerry Seinfeld.


And it's true. Experts estimate that 75% of the population has some level of anxiety regarding public speaking.


Now, I'm willing to bet that this statistic is troubling for those who work in an industry where delivering presentations comes with the territory. Whether you've gotten up in front of a crowd 100 times or are about to encounter your first public speaking opportunity, the entire process can feel pretty overwhelming. 


To help you command the positive attention you deserve, we've uncovered 10 science-backed tips for nailing your next speaking gig....

Jeff Domansky's insight:

Want to nail your next speaking gig? Check out these 10 science-backed tips that will help you overcome fear and be more confident.

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13 Public Speaking Pros Share Their Best Tips and Horror Stories – Shopify

13 Public Speaking Pros Share Their Best Tips and Horror Stories – Shopify | Public Relations & Social Marketing Insight | Scoop.it

What are you scared of?

If you ask most people, they might say public speaking. In fact, nearly ¾ of people are terrified of getting up in front of a crowd and talking.

As your business picks up, you’ll probably have to start facing your fears of public speaking more and more often. You can send as many cold emails and calls as you want, but big deals get done in person. From investor meetings to team presentations, business owners need to project confidence while convincing people to think their way on a regular basis.

While public speaking might be one of the most common fears out there, there are lots of people who do it all the time. Whether they’re musicians, TV hosts, or entrepreneurs, commanding a crowd is a key skill set for ambitious people in every industry.

I asked 13 professional public speakers for their advice. Here's what they had to say....

Jeff Domansky's insight:

Lots of good ideas about speaking better from these experts. And some great horror stories.

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Is there a PR savvy to Trump’s taunts?

Is there a PR savvy to Trump’s taunts? | Public Relations & Social Marketing Insight | Scoop.it
If there’s one tactic that has stood out in this presidential campaign, it is the way GOP frontrunner Donald Trump has slain his foes with the jawbone of an ass.


Trump’s penchant for labeling his opponents—from “Lyin’ Ted” Cruz to “Low-Energy Jeb” Bush—has been like a boxer’s left hook to the liver. It doesn’t look like much until the other guy drops.

Now Trump is trying to do the same to his Democratic foes, calling them “crooked” and “crazy.”

After The New York Times Magazine explored the issue (“Donald Trump Shares His Opponent-Branding Secrets”), I wondered: Do the same labeling techniques work in PR and marketing? Whether it’s throwing mud or branding oneself positively, does Trump offer lessons to PR pros?

The consensus is that such tactics can work, but mudslinging is “risky,” a word Democratic frontrunner Hillary Clinton uses in an effort to brand Trump.

“Trump has a knack for coining just the right moniker, the perfectly dismissive and catchy thing,” The Times writer stated. “‘It works, it flows,’ Trump said, admiring his latest work.”

Jeff Domansky's insight:

There used to be an old PR saying about the risk of fighting with the media who buy ink by the barrel. or, how about this, George Bernard Shaw quote: "I learned long ago, never to wrestle with a pig. You get dirty, and besides, the pig likes it."

 

Those are two important lessons for the Democrats as they consider how to engage with The Donald.

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The Secrets of Delivering Impacftul Presentations #ImpactfulPrez

Why do some presentations and speeches rock, while some others suck? We set out to find the answer
Jeff Domansky's insight:

Best tip I thought was: "say something no one else has." That is hard and it's a big idea for presentations.

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What Made "I Have A Dream" Such A Perfect Speech | Fast Company

What Made "I Have A Dream" Such A Perfect Speech | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

Each year on this day, I make it a point to listen to Dr. Martin Luther King Jr.’s great "I Have a Dream" speech. It's electrifying every single time.The content of Dr. King's speech, his inspiring presence, and the moment in history all came together to make the iconic "I Have A Dream" speech the defining moment of the American Civil Rights Movement. But there are several other reasons why this speech, delivered over 50 years ago, remains an example of one of the best speeches in American history.


Since part of my job is to help people become better presenters, I've noticed several techniques that we can all learn from and be inspired by in this magnificent speech....

Jeff Domansky's insight:

A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.

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Using Haiku Deck to Make Your PowerPoint Amazing

Using Haiku Deck to Make Your PowerPoint Amazing | Public Relations & Social Marketing Insight | Scoop.it

When we first introduced Haiku Deck, our little app was hailed by some as a PowerPoint “killer,” but those who know us well know that we here at Haiku Deck are lovers, not a fighters. That’s why we’ve been working hard to make Haiku Deck export even better for users who still rely on PowerPoint. Pro subscribers have found all kinds of great ways to use Haiku Deck and PowerPoint together to address the age-old question, “How can I make my PowerPoint presentations amazing?”


Here are 8 ways to use Haiku Deck to make your PowerPoint presentations way better and to get even more from Haiku Deck....

Jeff Domansky's insight:

Great presentation tips from Haiku Deck.

Linda Tapp's curator insight, November 12, 2015 8:14 AM

Good ideas to try when updating your safety training presentations

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Zeetings - interactive conversations

Zeetings - interactive conversations | Public Relations & Social Marketing Insight | Scoop.it

Deliver interactive presentations that combine your PowerPoints and PDFs with video, web content, images and polls. Everyone participates from their own device, in person or remote, in real-time or in their own time. No need to download or install a thing. It just works.


Via Baiba Svenca
Jeff Domansky's insight:

Cool tool worth exploring. Kind of a Swiss Army Knife of presentation tools.  9/10

aufaitLibrarian's curator insight, August 23, 2015 8:53 PM

Looking forward to trying this out. Could be a handy alternative to Poll Everywhere as it doesn't appear to limit the number of participants.

Richard Whiteside's curator insight, August 24, 2015 9:25 AM

This looks like a great webinar / presentation tool. On first appearances it certainly seems to make Webex look very 'last century'!

Ludmila Ponkratova's curator insight, October 24, 2015 1:21 PM

добавить ваше понимание ...

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7 solutions to make slick presentations

7 solutions to make slick presentations | Public Relations & Social Marketing Insight | Scoop.it

Speed and agility are traits that define our society today.We avoid reading extensive articles, watching long how-to videos on YouTube or checking websites that are hard to navigate as we usually look for quick and easy solutions. While a technological progress provides us with plenty of utilities, now finding the right one with user-friendly interface and relevant functions becomes a challenge.


Presenting information in a crisp and concise way is something that we need daily needs such utilities as well. So we took our time to find tools that are time-efficient and offer some class in presenting yourself and/or your project....

Jeff Domansky's insight:

Speaking and presentation tools you can really use. Recommended reading. 9/10

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How Inspirational Leaders Communicate | Fast Company

How Inspirational Leaders Communicate | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

One of the difficulties in understanding how inspirational leaders communicate has been our casual definition of inspiration. Many confuse this word with motivation or operate under the assumption that anyone can "just be inspiring."


Dr. Todd Thrash and Andrew Elliot of Rochester University are two of the leading researchers studying the psychology of inspiration. that there are three distinct stages that an individual will go through in the experience of inspiration: evocation, transcendence, and approach motivation....

Jeff Domansky's insight:

Great speeches and presentations have these key principles in common.

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Everything a Savvy Presenter Needs to Know: 30+Tips and Tutorials

Everything a Savvy Presenter Needs to Know: 30+Tips and Tutorials | Public Relations & Social Marketing Insight | Scoop.it
We've been compiling a list of top presentation resources that will help you become a master presenter. Check out the resources below nicely divided into categories of articles, infographics, Quora and videos. There's something for every presenter!

Via Baiba Svenca
Jeff Domansky's insight:

Great resource for speakers and presenters. 

wanderingsalsero's curator insight, August 18, 2014 2:19 AM

Back before the digital age it was Dale Carnegie and Toastmasters.  While those are both still very valuable resources, the digital environment adds a slightly different nuance to it.  That's why I think this compilation of resources is valuable.

Barbara Hartzler's curator insight, August 18, 2014 3:23 PM

For future reference. :)

Benjamin Labarthe-Piol's curator insight, August 19, 2014 12:22 AM

Good and exhaustive ressources, many things to look at.

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Don't Talk About The Thing. Talk About What's Behind It. | Mr. Media Training

Don't Talk About The Thing. Talk About What's Behind It. | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
In his brilliant pitch for Kodak's slide machine, Mad Men's Don Draper teaches you an important lesson about how to speak about your product, cause or idea.
Jeff Domansky's insight:

For anyone who's ever pitched a product or prospect, spoken to an audience, reached out to a group of employees, this powerful post reminds us that it's the story and not the features that carry the day. great post from media training expert Brad Phillips and a moving clip from a great TV show-Mad Men.

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22 of the Best Motivational Speeches of All Time

22 of the Best Motivational Speeches of All Time | Public Relations & Social Marketing Insight | Scoop.it

Just like in sports, being motivated at work is crucial for your performance. This rings especially true when you have a looming deadline, an important presentation to give, or colleagues or customers depending on your performance.


To help you stay motivated, no matter what your job throws at you, we decided to compile 22 of the best motivational speeches from business, sports, entertainment, and more. If you want to get fired up for a project, watch these videos. Trust me, I was ready to write a 5,000 word blog post after I saw them. And while the messages vary from speech to speech, they will put you in the optimal frame of mind for tackling and crushing your next big challenge.(Disclaimer: Some speeches -- *cough* Al Pacino *cough* -- may contain NSFW language.)...

Jeff Domansky's insight:

Need some motivation for tackling that next big challenge? Check out these 22 inspirational speeches.

Moses Simuyemba's curator insight, July 14, 2017 11:08 AM

Interesting and encouraging.

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Checklist for More Persuasive Presentations

Checklist for More Persuasive Presentations | Public Relations & Social Marketing Insight | Scoop.it

We all know the basics of good presentation skills: don’t read from a script; don’t overwhelm your audience with verbose slides; and the like. But for a particular kind of high-stakes presentation — one in which you’re trying to get buy-in from key decision-makers — those basics aren’t enough.

 

To persuade the people who have the power to approve your idea or let it die, you need to start with a strong outline. Here are the questions to ask yourself so you can structure a presentation, from the outset, that defuses potential objections upfront and is so compelling a “yes” becomes far more likely....

Jeff Domansky's insight:

Dorie Clark says ask yourself three important questions for more effective presentations.

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Broadcast slides to all attendee devices and engage them in realtime: Zeetings

Broadcast slides to all attendee devices and engage them in realtime: Zeetings | Public Relations & Social Marketing Insight | Scoop.it

Zeetings is a unique web app which allows an event present to broadcast his slides to all of the event attendees in realtime without requiring them to install or login into any specific app. Attendees (both at the premises and remotely) can see the slides as they progress in real-time, and can ask questions, provide feedback, vote and be polled as well as take notes and network with other participants.


With the free version it is possible to upload unlimited PDFs and PowerPoints as well as image files and to have unlimited events with up to 30 participants while integrating also unlimited interactive content such as polls, Q&A sessions, videos, embeds, web links and basic analytics reporting data.


Free version available. Pro version info: https://www.zeetings.com/pricingMy 


Comment: Great tool for live events. It allows you to keep everyone on the same page, ask questions, run polls, moderate feedback, and select most voted questions from the audience without forcing them to install anything. 


Try it out now:  https://www.zeetings.com


Check out this introductory presentation to Zeetings features: https://www.zeetings.com/awesome/1861-0001#fullscreen...

Jeff Domansky's insight:

Another solid suggestion from Robin Good. Recommended for speakers looking to engage a during a presentation without the need for the audience to download an app.

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Debunking 6 myths about presentation slides

Debunking 6 myths about presentation slides | Public Relations & Social Marketing Insight | Scoop.it
Many presenters believe in a mythology about slides that's hard to shake.The result? Audiences all over the world are experiencing what's commonly known as "death by PowerPoint," although it can happen with any slide software.If you are building slide decks with these myths in mind, it's time to rethink your approach so you can be a more effective presenter:...
Jeff Domansky's insight:
Useful tips for better presentations.
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7 Speaking Habits That Will Make You Sound Smarter [Infographic]

7 Speaking Habits That Will Make You Sound Smarter [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

For many people, even the thought of public speaking can lead to panic. The crowd. The lights. The dreaded Q&A session. It's a lot to deal with.


But allowing these apprehensions to silence our voice can be crippling to our careers. If we want to be seen as smart and articulate professionals, we need to walk the walk and talk the talk.


After all, our intelligence is often best conveyed not in what we say but in how we say it, according to a recent study from the University of Chicago.


Rather than keeping quiet to avoid saying something foolish, it's important that we're actively identifying ways to overcome self-doubt. To help get you started, check out this infographic from the folks at WriteMyEssays.


They've compiled some awesome speaking habits designed to make you sound smarter....

Jeff Domansky's insight:

Discover seven helpful speaking habits that can make you sound smarter.

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4 Little-Known Reasons Martin Luther King Was An Amazing Leader, Human

4 Little-Known Reasons Martin Luther King Was An Amazing Leader, Human | Public Relations & Social Marketing Insight | Scoop.it

Martin Luther King Jr. seems more legend than man.


But if we peer into Dr. King's life, we can see that he was more and less than myth: a person with interior complexity and exterior grace beyond what a textbook can tell you. So let's get to know his intense, hilarious, and prescient sides below.


HE WORKED WITH HIS ANGER

MLK was a person, which means he had a range of emotions, just like the rest of us. But, as we've mentioned before, the highest functioning people exercise what psychologists call emotional agility, where you notice an emotion like anger when it arises and then choose a response—rather than suppressing it or getting overwhelmed....

Jeff Domansky's insight:

A look at the little-known depths of anger, humor, and insight of the famous leader.

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7 Common Public Speaking Tips You Should Ignore | Fast Company

7 Common Public Speaking Tips You Should Ignore | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

Lots of people dread public speaking. It’s also something most professionals will need to attempt at some point. Consequently, there’s a lot of advice out there on how to conquer your fears and engage the audience. Unfortunately, a lot of this advice will do nothing of the sort, and may make the situation worse. I asked frequent speakers for the worst advice they’ve been given. If you want to feel comfortable on stage, ignore anyone who tells you these gems....

Jeff Domansky's insight:

Yes, it's time to put these old chestnuts to bed.

Linda Tapp's curator insight, January 29, 2016 9:19 AM

great advice for all trainers

 

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10 Apps For Making a Great Slideshow Presentation

10 Apps For Making a Great Slideshow Presentation | Public Relations & Social Marketing Insight | Scoop.it
Here are ten of the best apps to use to do precisely that, and give you the edge when making that all important presentation at work. We suggest trying them and seeing which ones work best for you.

Via Baiba Svenca
Jeff Domansky's insight:

Thanks to Baiba Svenca for sharing this terrific list of 10 presentation apps.

hinderwitch's comment, September 3, 2015 12:12 AM
Chromebooks have been around for quite some time now, these are essentially laptops which run Google's Chrome OS. These devices are usually quite affordabl
hinderwitch's comment, September 3, 2015 12:12 AM
Chromebooks have been around for quite some time now, these are essentially laptops which run Google's Chrome OS. These devices are usually quite affordabl
LONJA DE NORTE SANTANDER Y ARAUCA's curator insight, September 7, 2015 5:55 PM

#CUCUTA #ARAUCA #LONJA #COLOMBIA
También estamos en....

 TWITTER https://twitter.com/NSantanderLONJA

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8 Easy ideas to make your presentation memorable | Mark Schaefer

8 Easy ideas to make your presentation memorable | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it

Let’s take a step back and consider how people actually learn from a speech. A few years ago, a research team led by Stephen Kosslyn and composed of experts from three universities studied how presenters could improve their public speaking.


They discovered three steps that must occur to make your presentation memorable:

1. Information needs to be Acquired

2. Information needs to be Processed

3. Information needs to be Connected to Knowledge


If there is any disconnect with these steps your presentation will fall flat. Let’s look at each of these steps and come up with some ideas to help you connect with your audience in a lasting and memorable way....

Jeff Domansky's insight:

Mark Schaefer speaks up about better presentations.

Eloquens's curator insight, April 19, 2015 6:22 PM

8 quick tips to give your presentation an instant boost!

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Guy Kawasaki - The Only 10 Slides You Need in Your Pitch

Guy Kawasaki - The Only 10 Slides You Need in Your Pitch | Public Relations & Social Marketing Insight | Scoop.it

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc....

Jeff Domansky's insight:

Amen! Recommended reading for speakers, marketers and PR. 10/10

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10 Pretty Awesome Things You Can do With PowerPoint

10 Pretty Awesome Things You Can do With PowerPoint | Public Relations & Social Marketing Insight | Scoop.it

Those who are experienced with some of these functions may find them a bit mundane, but I still remember how cool it was to find and use them for the first time. While many may be aware of some of these techniques, I think most readers will find something fun and new here.

Following are 10 pretty cool things you can do with the popular presentation tool. Some are really easy, others will take more time and effort to get familiar with. Just be sure not to go overboard with these – use them sparingly for emphasis and to keep it interesting, not to create a kaleidoscope of visual chaos....

Jeff Domansky's insight:

10 cool tips to make your PowerPoint presentations more powerful.

Marco Favero's curator insight, September 19, 2014 9:49 AM

aggiungi la tua intuizione ...

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What Great PowerPoint Slides Look Like | Mr. Media Training

What Great PowerPoint Slides Look Like | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

In this slide show, you'll see several "before and after" PowerPoint slides that show you the worst -- and best -- practices for PowerPoint. Great advice from Brad Phillips and Garr Reynolds.

Barbara Alevras, PMP's curator insight, January 20, 2014 12:01 PM

I find that PowerPoint can be the worst presentation tool ever, but that's because it's often misused. Here are some examples of ways to use PowerPoint effectively.

 

Ali Anani's curator insight, January 21, 2014 1:06 AM

Compare and learn