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I often ask my clients a deceptively simple question: What is your big, shiny object? Until they can answer that clearly, they're not ready to present.
If you tell an audience everything, you’ve told them nothing. People can only take in so much information in any given amount of time, and loading them with too many new facts can prevent them from absorbing your most important one. That’s obvious, I know, but many speakers—even some of the smartest, most thoughtful people I know—try to put too much content into their presentations.
As a result, the main point they really want to shine through gets obscured by an overabundance of rhetorical clutter. So I often ask my clients a deceptively simple question: What is your big, shiny object?
Less is more. Superb speaking and interview training advice from Brad Phillips, AKA Mr Media Training.