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Such storytelling isn’t easy to find.
When organizations and consultants go through branding exercises and come to be part of associating words with their brands, they rarely highlight “cold” or “heartless” (suppose someone selling ice fishing equipment might go for “cold.”).
After scouring the Web I finally found one.
Meet Nick Murray, a self-professed “premier speaker” on the financial services industry....
Ouch! Copywriter and strategy desperately needed for this speaker.