Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Narrative Structure of Great Presentations

The Narrative Structure of Great Presentations | Public Relations & Social Marketing Insight | Scoop.it

A common myth suggests that great presentations are an art form. While some of the world’s best presenters are certainly artists, we know that their presentations obey the kind of narrative structure that allows even novice public speakers the opportunity to deliver great presentations.


So, What is Narrative Structure?Well, that depends on the industry, because narrative structure is important in every profession. While different definitions exist, they all point to the “structural framework” of how an idea or story is presented to an audience.


The reliance on structure in a narrative underlines just how attainable great, engaging presentations are. Because if we can show how those are built (e.g. the skeleton), then all that’s left is adding the muscle, or content, and delivering it according to the narrative structure.


The other key element in the narrative structure definition is the idea or story. Without the idea or story, there is no narrative to structure. So we really want to lean on storytelling as a way to engage our audience, and for a good reason....

Jeff Domansky's insight:

Learn how you can create a great presentation using narrative structure!

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20 Creative Presentation Ideas That Will Delight Your Audience

20 Creative Presentation Ideas That Will Delight Your Audience | Public Relations & Social Marketing Insight | Scoop.it

We’ve seen it before—the speaker standing behind a podium, droning on and on in a monotone voice, with a boring bullet-point slide behind them. It’s all well and good to scoff at them, but then we think about our own projects, and wonder if they might fall into the same trap.


Not to worry–we’ve compiled a list of 20 creative presentation ideas to spice up your next talk, with examples to help get you on the right track....

Jeff Domansky's insight:

20 creative ways to captivate your audience, from using props and asking thought-provoking questions to telling stories and sharing personal anecdotes.

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7 Speaking Habits That Will Make You Sound Smarter [Infographic]

7 Speaking Habits That Will Make You Sound Smarter [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

For many people, even the thought of public speaking can lead to panic. The crowd. The lights. The dreaded Q&A session. It's a lot to deal with.


But allowing these apprehensions to silence our voice can be crippling to our careers. If we want to be seen as smart and articulate professionals, we need to walk the walk and talk the talk.


After all, our intelligence is often best conveyed not in what we say but in how we say it, according to a recent study from the University of Chicago.


Rather than keeping quiet to avoid saying something foolish, it's important that we're actively identifying ways to overcome self-doubt. To help get you started, check out this infographic from the folks at WriteMyEssays.


They've compiled some awesome speaking habits designed to make you sound smarter....

Jeff Domansky's insight:

Discover seven helpful speaking habits that can make you sound smarter.

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Simple Rules for Creating Presentations That Don't Put Prospects to Sleep

Simple Rules for Creating Presentations That Don't Put Prospects to Sleep | Public Relations & Social Marketing Insight | Scoop.it

And what's worse than a boring presentation? Five, 10, or even 15 boring presentations. That's the fate clients subject themselves to during the new business process. And while you might think they deserve to be in this situation, it won't help you win the account.


Don't be that agency that drives the client team over the edge with a PowerPoint presentation in 11-point Comic Sans text. Check out this  SlideShare for a few tips on how to create presentations that don't suck....

Jeff Domansky's insight:

Review this SlideShare for best practices and tips on how to create a memorable presentation.

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How Inspirational Leaders Communicate | Fast Company

How Inspirational Leaders Communicate | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

One of the difficulties in understanding how inspirational leaders communicate has been our casual definition of inspiration. Many confuse this word with motivation or operate under the assumption that anyone can "just be inspiring."


Dr. Todd Thrash and Andrew Elliot of Rochester University are two of the leading researchers studying the psychology of inspiration. that there are three distinct stages that an individual will go through in the experience of inspiration: evocation, transcendence, and approach motivation....

Jeff Domansky's insight:

Great speeches and presentations have these key principles in common.

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18 Phrases Professionals Use to Get People to Trust Them

18 Phrases Professionals Use to Get People to Trust Them | Public Relations & Social Marketing Insight | Scoop.it

Let’s begin with a caveat: You can’t fake trust.“Words not backed by action are meaningless,” says Darlene Price, president of Well Said, Inc. and author of “Well Said! Presentations and Conversations That Get Results.”


“You can use the right words and phrases to sound ‘trusting,’ but language is no replacement for being a trustworthy person. In the words of Ralph Waldo Emerson, ‘Who you are speaks so loudly I cannot hear what you’re saying.’"


Price says the word “trust” comes the Old Norse word treysta, meaning “to rely on or have confidence in.”


“The basis for a healthy, productive relationship is trust,” she explains. “As a professional, it’s critical to earn the trust of those with whom you work.”...


“When people trust you, they’re much more likely to believe in you, bond with you, and buy from you.”


Here are 18 phrases professionals use to get others to trust them....

Jeff Domansky's insight:

Whether you are in marketing, speaking or leadership here are 18 phrases that can help you inspire trust.

Anjuli Patel's curator insight, November 5, 2014 11:33 AM

Good words/phrases to use in everyday conversation and presentations, really brings the audience in - trust is extremely important in business and you can be either a hit or miss based on how to word things (something to be cautious of...).

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One Of My Favorite Challenges As A Presentation Trainer | Mr. Media Training

One Of My Favorite Challenges As A Presentation Trainer | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
I recently worked with a client who was presenting about a "boring" topic. It turns that all we had to do was unbury a huge headline.


...With some quick math, we determined that the new program saved the organization about 3,000 hours per month—a staggering 36,000 hours per year. That’s the equivalent of 18 full-time jobs. Assuming each person filing expenses earned $65,000 in salary and benefits, that represented an annual savings of almost $1.2 million....

Jeff Domansky's insight:

Great presentation tip from Brad Phillips: Find the headline!

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How to Sell Your Idea in Less Than 3 Minutes

How to Sell Your Idea in Less Than 3 Minutes | Public Relations & Social Marketing Insight | Scoop.it

This business professor explains his no-fail solution for pitching your startup idea in record time.


You can’t control all these factors but one thing that you ought to learn how to do very well is to deliver what is known at Babson College, where I teach strategy and entrepreneurship, as a Rocket Pitch.


The Rocket Pitch is a three-minute; three-slide presentation that focuses the start-up team on its main opportunity and helps convey what makes the business idea better than the other ones competing for an investor’s checkbook. The entrepreneur has no way of knowing what other ideas the investor is considering, but the Rocket Pitch should do the best possible job of covering three topics....

Jeff Domansky's insight:

Here's a great template for more effective pitching and business presentations.

Amelia Brazell's curator insight, October 21, 2013 11:24 AM

A three minute, three step pitch...now that is concise. 

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10 things you should NEVER say during presentations

10 things you should NEVER say during presentations | Public Relations & Social Marketing Insight | Scoop.it

At our TNW Conferences we see a lot of presentations and I have given a fair share of presentations myself. I often see people making the same mistakes and cringe when I hear them ....

Jeff Domansky's insight:

Ouch! Are you guilty of making these 10 presentation pratfalls? Let's hope not.

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22 of the Best Motivational Speeches of All Time

22 of the Best Motivational Speeches of All Time | Public Relations & Social Marketing Insight | Scoop.it

Just like in sports, being motivated at work is crucial for your performance. This rings especially true when you have a looming deadline, an important presentation to give, or colleagues or customers depending on your performance.


To help you stay motivated, no matter what your job throws at you, we decided to compile 22 of the best motivational speeches from business, sports, entertainment, and more. If you want to get fired up for a project, watch these videos. Trust me, I was ready to write a 5,000 word blog post after I saw them. And while the messages vary from speech to speech, they will put you in the optimal frame of mind for tackling and crushing your next big challenge.(Disclaimer: Some speeches -- *cough* Al Pacino *cough* -- may contain NSFW language.)...

Jeff Domansky's insight:

Need some motivation for tackling that next big challenge? Check out these 22 inspirational speeches.

Moses Simuyemba's curator insight, July 14, 2017 11:08 AM

Interesting and encouraging.

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Data Proves It: Trump Has the Emotional Maturity of a Toddler

Data Proves It: Trump Has the Emotional Maturity of a Toddler | Public Relations & Social Marketing Insight | Scoop.it

Donald Trump doesn’t always speak with proper grammar. And he doesn’t always speak with facts. But he does speak with two other powerful tools: anger, and even more so, volatility.

The data visualization firm Periscopic lays it out in a new data visualization called On The Trump Emoto-Coaster. "If it felt like you were on an emotional roller coaster during this past Presidential election, just look at what was happening to Donald Trump," the team writes. "As shown in 10 of the major speeches he gave from July through December, there’s a rise and fall of intense emotion." As Trevor Noah so cuttingly put it last year, Trump has the unmodulated mentality of a toddler....

Jeff Domansky's insight:

Face-tracking algorithms and data visualization reveal that Trump speeches take us on an emotional roller coaster. This is a fascinating analysis regardless of your politics or personal opinion.

Vanessa Ong Li Wen's comment, January 21, 2017 12:12 PM
Even data has proven that Trump speeches take on an emotional roller coaster. Much like what many critics and analysts have predicted for the years to come under the leadership of Mr Donald Trump, just like the latter's speeches, America and the rest of the world will sure have to experience the votality and unpredictability that Trump brings with him. The world is in for a ride.
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What Made "I Have A Dream" Such A Perfect Speech | Fast Company

What Made "I Have A Dream" Such A Perfect Speech | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

Each year on this day, I make it a point to listen to Dr. Martin Luther King Jr.’s great "I Have a Dream" speech. It's electrifying every single time.The content of Dr. King's speech, his inspiring presence, and the moment in history all came together to make the iconic "I Have A Dream" speech the defining moment of the American Civil Rights Movement. But there are several other reasons why this speech, delivered over 50 years ago, remains an example of one of the best speeches in American history.


Since part of my job is to help people become better presenters, I've noticed several techniques that we can all learn from and be inspired by in this magnificent speech....

Jeff Domansky's insight:

A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.

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Guy Kawasaki - The Only 10 Slides You Need in Your Pitch

Guy Kawasaki - The Only 10 Slides You Need in Your Pitch | Public Relations & Social Marketing Insight | Scoop.it

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc....

Jeff Domansky's insight:

Amen! Recommended reading for speakers, marketers and PR. 10/10

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14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective

14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective | Public Relations & Social Marketing Insight | Scoop.it

No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don't forget to check out the additional resources at the bottom of this post....

Jeff Domansky's insight:

Improve your PowerPoint presentation skills with these PowerPoint creation and design tips and free templates.

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Everything a Savvy Presenter Needs to Know: 30+Tips and Tutorials

Everything a Savvy Presenter Needs to Know: 30+Tips and Tutorials | Public Relations & Social Marketing Insight | Scoop.it
We've been compiling a list of top presentation resources that will help you become a master presenter. Check out the resources below nicely divided into categories of articles, infographics, Quora and videos. There's something for every presenter!

Via Baiba Svenca
Jeff Domansky's insight:

Great resource for speakers and presenters. 

wanderingsalsero's curator insight, August 18, 2014 2:19 AM

Back before the digital age it was Dale Carnegie and Toastmasters.  While those are both still very valuable resources, the digital environment adds a slightly different nuance to it.  That's why I think this compilation of resources is valuable.

Barbara Hartzler's curator insight, August 18, 2014 3:23 PM

For future reference. :)

Benjamin Labarthe-Piol's curator insight, August 19, 2014 12:22 AM

Good and exhaustive ressources, many things to look at.

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Speed Up: How To Stop Being A Slow Talker | Mr. Media Training

Speed Up: How To Stop Being A Slow Talker | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
Are you a slow talker? If so, your sluggish pace may be turning your audiences off. Here's how to quicken your pace without sacrificing clarity.


If your conversational partner has mentally formulated her five-year business plan by the time you finish a sentence, or if your audience is tapping fingers and feet impatiently while you’re finishing the first paragraph of your talk, it’s safe to say you’re too slow.


A colleague told me he recently walked out of a lecture at a conference and demanded the return of his thirty-five dollar registration fee. The reason? He clocked the speaker at ninety words per minute—about half the average speaking speed....

Jeff Domansky's insight:

Useful speaking and presentation tips from Brad Phillips, aka Mr Media Training..

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One Of My Worst Moments As A Speaker | Mr. Media Training

One Of My Worst Moments As A Speaker | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

As a presentation trainer, audiences expect me to be a darn good public speaker.


So I’m guessing that one audience had high hopes for me a couple of years ago when I was invited to speak at an industry conference.


Everything was going well until an audience member challenged one of my points. Instead of taking my own good advice by answering his question and moving on, I began to debate him. The moment I did, I lost control of my own presentation. And in so doing, I elevated the audience member to the role of co-speaker....

Jeff Domansky's insight:

Brad Phillips shares a painful example of losing your audience and what he should have done differently.

Seo VN's comment, September 30, 2013 12:33 AM
http://thongtin24h.net/
Two Pens's curator insight, September 30, 2013 1:56 PM

Answer the question and move on. Otherwise the speaker turns the podium over to a heckler and it bugs the other people in the room.

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How To Grab Your Audience With Your Voice | Mr. Media Training

How To Grab Your Audience With Your Voice | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

What you say in your interviews and speeches is incredibly important, but how you say it can make all the difference.

 

When you listen to many of the most successful television and radio personalities, pay attention to how they alter their tempo or speak a little louder or softer when they want to emphasize a point. That change in their voice or pacing draws you in, signaling that what they just said—or what they are about to say—is something important you’ll want to remember....

Jeff Domansky's insight:

Good lesson from media trainer and speaking coach Brad Phillips.

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