Public Relations & Social Marketing Insight

This business professor explains his no-fail solution for pitching your startup idea in record time.

You can’t control all these factors but one thing that you ought to learn how to do very well is to deliver what is known at Babson College, where I teach strategy and entrepreneurship, as a Rocket Pitch.

The Rocket Pitch is a three-minute; three-slide presentation that focuses the start-up team on its main opportunity and helps convey what makes the business idea better than the other ones competing for an investor’s checkbook. The entrepreneur has no way of knowing what other ideas the investor is considering, but the Rocket Pitch should do the best possible job of covering three topics....

No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don't forget to check out the additional resources at the bottom of this post....