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Some call it growth hacking. Others call it optimization. But what we’re all talking about, really, is crazy smart, innovative, results-driven, product-focused marketing that has an outsized impact on your company’s growth and bottom line.In certain circles, the term of art is traction.
Traction is what separates fledgling startups from international brands and it’s the name of a one-day, one-track event that brought dozens of founders and growth champions from tech giants like Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot, and PlentyofFish to Vancouver last month.
The day was filled with actionable insights and examples of how small tests, tweaks, and tactics can make or break your business. Here are some of our key takeaways....
Traction is what separates fledgling startups from international brands like Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot and PlentyofFish. Dan Levy highlights some fascinating startup success stories. Highly recommended for founders, start-ups and marketers alike. 10/10