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No surprise that Microsoft just bought Mojang, the company behind the hit game Minecraft, for $2.5 billion. We told you about that last week.
The shock is that the tiny team at Mojang — which has fewer than 30 workers — employs someone with the ability to write the world’s best hey-we-just-sold-out letter, directed at the game’s many passionate fans — the ones who will determine whether Microsoft got a bargain or bubble-inflated dud.*
If you’re ever in a position to announce that you’ve sold your company for $2.5 billion, or any sum, you should be taking notes.
Here’s a free head start....
Peter Kafka says here's how you tell your fans you sold out.