Wired for Empathy: How and Why Stories Cultivate Emotions | Public Relations & Social Marketing Insight | Scoop.it

War has built empires, but it is empathy and love that has sustained the human species.


Empathy plays a huge role in helping people and society function well.


This is why empathy, and those things which foster it, have always been and will always be important.


Stories are empathy workhorses.


In this post, I’m going to share three main ideas related to effective storytelling....