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Scoop.it!
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers. 
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Scoop.it!
So we have all heard time and time again, "to attract links you need to build great content". But very few actually talk about what good content looks like. That's because good content can come in many different forms.
Here's an article by Joe Hall that very clearly explains why content on a website gets ignored. And they are all story principles!
Keep this list handy and make sure when you are creating content -- any kind of content whether it be a blog post or a brochure -- that you include a well written title, has a unique voice, contrast, a focused key message, etc.
Read the article for more!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Scoop.it!
Are you a headlines person? You know, the kind who reads the first few chapters of business books on Google and then move onto the next? Are you probably going to scan through this post for bolded phrases and numbered lists and then retweet it before really digging into the details?
What an interesting take on sharing stories on the Internet! I just love this new twist, and the ideas shared here for creating content. And with valuable points to take to heart.
The premis of this article is that many people will simply scan the content you create for your blog, website, social media posts, etc. Yet storytelling requires reading, not scanning.
So what's a person to do? Follow the advice here! Make your stories scannable, also. Seems like an oxymoron and there are times when it might not work. But then there will be times when you can follow the advice here and still have your stories be effective.
How do you do that? This author suggests saying the same things lots of times but in different ways, and using visual shortcuts.
Read the article to understand her points and think about what you might want to do.
Then share with me what your next steps are. I'd love to hear them!
Link to original article: http://www.bigspaceship.com/2012/07/offline-storytelling-for-online-scanners/ ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Scoop.it!
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.
I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.
There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending. Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.
Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."
There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.
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Scoop.it!
Most writers neglect the power of a story to captivate their audience immediately ...
This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story. So true! And I love the example he uses to demonstrate this tip.
Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.
Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; [An inspiring example of storytelling by Sean D'Souza]
Scoop.it!
No, this isn't another 'Facebook as a disappointment' story. It's about how we best use Facebook or, more broadly, our content marketing. With over 3.5 Billion pieces of content shared each week on Facebook, brands first impulse is to jump...
This article doesn't sound like it is about storytelling -- but it is.
What I like about it is the author's sage words of advice: quit publishing random content on Facebook (or any other social media platform) and start publishing content that tells an integrated story.
In other words, think of yourself as a curator, selecting only the best value-added content for your channels that reflects a consistent story about your business and what you offer. And stop the scatter-shot approach.
And don't worry if you are not sure what 'story' you need to tell consistently. You don't have to figure it all out now. In truth, your 'editorial voice' will emerge over the first few weeks/months and get stronger/clearer as you go along.
So think deeply about the insights shared in this article, and about your business storytelling. Check and see if you need to shift your focus, eliminate any deadwood, and strength your 'story' so it is more consistent.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Scoop.it!
Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.
Hey folks -- this is a pivotal article about biz storytelling. Why??
Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.
What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.
But there could be more. Way more.
Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!
Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.
When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.
Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.
And if you need a really great example of a company doing this, then check out this latest Nike video.
And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory ;
Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
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Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.