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"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"
Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.
Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.
There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.
If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.
Enjoy the rest of your day!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
[Story first. Facts second. I like that. Great resource. ~ Jeff]
