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Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Via Pedro Barbosa
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Rescooped by Jeff Domansky from Speculations and Trends |
Scoop.it!
Via Pedro Barbosa
Jeff Domansky's insight:
Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
A must read about storytelling for Content Marketers
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.