Public Relations & Social Marketing Insight

Perhaps your business is telling great stories, too.

While it’s wonderful to talk about yourself, your story about customer service, or your family story about overcoming odds, what you really have to ask yourself when it comes to effective storytelling is what your audience is also asking:“What’s in it for me?

“Allow me to give you some scenarios to show you what I mean, and at the end I hope you’ll have an ah-ha moment about your content being a conversation (or not)....