Public Relations & Social Marketing Insight

"Psychologists and psychotherapists have long relied on the power of narrative storytelling to help their patients make sense of their world. In fact, it's been said that we are our narratives. For evidence that this may be true, pay attention to how people shape their stories about themselves. As it turns out, there is a big difference between the way we narrate events that have really happened to us and those we've invented."

 

Image by prosotphoto (Shutterstock)

 

Love this article! We now have a storytelling lie detector kit. As storytelling rises in popularity in a whole host of business applications, keeping our antenna sharp for fabrications is going to be important.

 

Remember these 'tells' and let's keep on focusing on authenticity.

 

Thanks Gregg Morris @greggvm for finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

[A storytelling BD detector? Awesome ;-) ~ Jeff]

In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.

 

I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!

 

The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.

 

Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.

 

This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.

 

I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!

 

Enjoy this different perspective. 

Via janlgordon