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Storytellers are the most influential members of our society. I’m not talking about just authors, journalists, bloggers, editors and screenwriters. I’m referring to anyone who tells stories to an audience for a living.
In today’s digital world, that also includes brands, marketers, advertisers, publicists and chief executives. Every piece of content created for the purposes of expressing an idea, sharing an inspiration, promoting a product or entertaining a consumer has a narrative behind it.
Marketers are now editors. Advertisers are journalists. Authors and bloggers are marketers. The result is that consumers are told hundreds – even thousands – of stories each day.
That means storytellers need to know how to make their narratives rise above the noise....
Here's a great look at Glossi, an exciting new multimedia,digital magazine tool with tons of potential for storytellers, writers, PR and marketers.